Evolving technology & trends demand Enterprise Labeling
by Jessica Plourde Hutter, on February 16, 2016
The retail goods packaging industry may not seem particularly dynamic, but it is. Shifting consumers demands and rapidly changing technology are forcing companies to pay close attention to new trends that will help them stay relevant in the minds of their customers.
So, what do the people want? A recent article by Package Printing noted that a growing number of consumers seem to prefer simplicity and efficiency in their packaging.
For instance, consumers appear to be more sensitive to the size of their retail packaging, particularly the amount of material being used in its construction. David Luttenberger, global packaging director for the Mintel Group, explained that this is because more consumers are concerned about the environmental impact of what they are buying. An increasing number of goods are being labeled with URLs or QR codes that contain information regarding recycling.
Consumers are also demanding what Luttenberger calls "clean labeling." This means clearer information, and fewer graphics and designs that distract from the core message of the product label. This is becoming particularly popular on food products.
"Clean labeling, clean graphics and a simple decluttered design principle is working for brands in terms of transparency and equity," Luttenberger said. "It's even beginning to build the power of repurchase from the first time the consumer sees that product."
It's important for companies to label their products accurately, in a manner that pleases consumers and earns their repeat business. Enterprise Labeling Solutions makes it possible to label efficiently in a fast-paced retail environment.