Marketing

What Are Your Branding Challenges?

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Your team has put a lot of effort into creating a distinct, recognizable brand. How can you be sure that product labels—often produced worldwide by remote plants and third-party distributors—stick to these same high standards?

Labeling matters to you because:

  • Product and shipping labels are often your “first face” to customers
  • Disparate or siloed labeling processes provide no visibility or consistency into label design
  • Existing design tools don’t support standards for brands, colors, fonts, imagery or logos
  • Poor translation on labels hurts brand image when entering new markets
  • Label review process is disjointed or non-existent; “who knows what’s on the label?”

 

How Enterprise Labeling Helps

  • Gain visibility into labeling by standardizing and centralizing on a single platform
  • Quickly add logos, brand colors and fonts, multiple languages, etc. with WYSIWYG interface
  • Make label updates quickly and easily using business rules —without relying on IT
  • Own your part of the label; make mass changes across multiple templates with layers
  • Review and approve labels with an auditable workflow that supports eSignatures
  • Extend label templates to trading partners to ensure brand consistency across your global supply chain
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Download e-Book

This book is the definitive source on Enterprise Labeling for Dummies and non-Dummies alike! It offers an easy to understand explanation of Enterprise Labeling and how it can help a company streamline their supply chain processes through better labeling.

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Since our company went with SAP®, Loftware has made it easier to maintain consistent labeling.

Dana Holding Corporation, Frank Cantrell, System Administrator

Source: TechValidate. TVID: 189-4DD-D32