The fastest path to GS1 Digital Link compliance

    Loftware has long partnered with GS1 to simplify compliance and is now leading the transition to Sunrise 2027, helping brands replace traditional UPC barcodes with dynamic QR codes powered by GS1 Digital Link.

     

    These 2D barcodes unlock rich consumer experiences and real-time data sharing across the supply chain.

     

    What is Sunrise 2027 GS1 Digital Link?

    By 2027, GS1 requires QR codes (2D barcodes) to replace existing UPC barcodes called GS1 Digital Link.

     

    The 2D barcodes bring unlimited opportunities for brands and consumers, creating access to detailed information directly from product packaging. And brands can standardize, capture, and share data across the entire supply chain.

    Powering the future of product identification

    GS1-compliant labeling you can trust

     

    As a certified GS1 partner, Loftware empowers companies to ensure compliance, simplify operations, enhance consumer engagement, deliver product transparency, collect first-party data, and support product safety - across every product and in every market - through connected packaging at scale.

     

    Loftware can streamline your global supply chain and simplify this process from start to finish by delivering millions of QR codes, standardizing product data, and creating compelling consumer landing pages.

    Why choose Loftware for GS1 Digital Link?

    Rapid compliance

    Leverage validated templates and QR code generation tools

    Integrated workflows

    Embed GS1 Digital Links into existing labeling and packaging processes, reducing time-to-market

    Dynamic consumer engagement

    Deliver personalized content based on region, audience, or product lifecycle with Loftware's no-code platform

    Real-time analytics

    Gain insights into consumer interactions with real-time click and scan data, informing marketing strategies and product development

    Expert resources

    Navigate GS1 standards with proven support

    Empower business users

    Enable teams to design compliant GS1 Digital Link labels without relying on IT, ensuring consistency and accuracy across all print locations

    Loftware’s GS1 Digital Link delivers rich consumer engagement

    A single scan opens a world of possibilities. With GS1 Digital Link-enabled QR codes, consumers can access:

    • Product and nutritional info
    • Safety and usage instructions
    • Warranty registration
    • Sustainability insights
    • Promotions and loyalty programs

    All without needing a special app – just a smartphone.

    From scan to sale: transform supply chain visibility

    One QR code - endless possibilities

     

    GS1 Digital Link improves transparency, traceability, and data sharing across the entire product lifecycle. With 2D barcodes, brands can:

    • Standardize data across systems
    • Simplify product recalls and audits
    • Connect physical products to digital records

    Loftware makes it easy from generating millions of QR codes to managing product data and creating consumer-facing landing pages.