Smarter product identification and connected supply chains to power visibility, efficiency, and profitability across the CPG lifecycle – from product concept to consumer
500K
Prints over 500K accurate labels per month
60%
Reduces artwork approval times by 60%
We saw an immediate improvement in speed-to-market by being able to move product more quickly through our facilities.
Robert Ball, Program Delivery Manager at Neiman Marcus
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CPG manufacturers like Coca-Cola, Nestlé, and BarkBox support 22 million jobs and contribute $2.5 trillion to GDP, yet they face rising costs, labor shortages, counterfeiting, and shifting consumer demands.
To stay competitive, businesses are turning to agile, cloud-based product identification solutions that integrate with ERP, CRM, WMS, and PLM systems to automate the supply chain with real-time visibility and control. Loftware supports this transformation with GS1 Digital Link-enabled QR codes, GS1-compliant resolvers, and short URLs - ensuring accurate product identification, real-time tracking, and stronger consumer engagement across the product lifecycle.
Streamline production and eliminate bottlenecks, speeding up product identification and reducing errors
Standardize and centralize product identification for better visibility to meet corporate standards and support ongoing business growth - whether through new facilities, regional expansion, or M&A
Secure GS1 Digital Link-compliant labeling with serialization and tamper-evident features to ensure product compliance, authenticity, and improve traceability to avoid recalls and fines
Enhanced traceability and compliance streamline new product development, increasing speed to market
Provide controlled access to labeling and artwork to improve collaboration and eliminate relabeling, saving millions in inventory costs
Manage short links and QR codes to share dynamic content - such as sourcing, allergens, or sustainability data - while creating mobile-first consumer experiences
It’s all right there™
Centralize and standardize your labeling process in the cloud to design, manage, and print labels with greater control and consistency. Ensure accuracy and compliance across global operations while integrating seamlessly with your ERP, WMS, MES, and PLM systems. As your business grows, you can scale effortlessly with a flexible, cloud‑based labeling solution.
Learn more about Labeling with Loftware CloudTransform your packaging artwork process from concept to shelf with a streamlined, automated workflow that eliminates delays. Real‑time collaboration keeps internal teams and external partners aligned, while centralized content management ensures accuracy and consistency. You can also track budgets, manage costs, and maintain compliance - all within a single, unified system.
Discover Artwork Management with SmartflowTurn every product into a digital engagement channel with instantly updateable QR‑code content - no reprints or delays. Deliver personalized experiences from every scan while staying compliant with GS1 Digital Link standards. And with QR code management and artwork approvals in one workflow, everything stays streamlined and consistent.
Explore Connected Packaging SolutionsConnect and govern product identity across your supply chain with a collaborative network that aligns suppliers, customers, and locations. Securely share approved standards, labels, data, and rules so every partner works from the latest version, ensuring compliance and operational efficiency. As your ecosystem expands, scale seamlessly with a connected network that keeps every partner in sync.
Unify product identity across your supply chain
Eliminate human errors & reduce production downtime
Centralize control for traceability
Combat counterfeiting and protect brand integrity
Faster time to market
Enable supplier collaboration
Provide rich consumer engagement
Enhance accuracy and efficiency by introducing transparency and accountability into your product identification and artwork review cycles - reducing risks, accelerating time to market, increasing sales volume, and lowering SG&A costs.
We saw an immediate improvement in speed-to-market by being able to move product more quickly through our facilities.
Robert Ball
Program Delivery Manager
Using Loftware solutions, we produce millions of labels per year with incredible flexibility and stability.
Tom Spoke
Global IT-ERP Director
Before implementing Loftware, it took us over 18 weeks to execute artwork for a single product. With Loftware Smartflow in place, we’ve cut that timeline down to just 5 weeks - dramatically accelerating our speed to market. We do massive brand restages every year and in the absence of a platform like Smartflow to manage it, it would truly be impossible!
Laura Helton
Director of Creative Marketing
With Loftware Smartflow, Cumberland Packing Corp. reduced artwork approval times by 60% and increased savings by $100,000’s in reprinting costs. Loftware has been a game changer for our process.
Sara Hoskow
Brand Manager
GS1 standards ensure global traceability via barcodes and GTINs. By 2027, GS1 Digital Link QR codes will replace UPCs, enabling brands to share rich data with consumers and partners.
Overseen by the FDA and the Federal Trade Commission (FTC), this law requires consumer goods to include accurate product identity, net contents, and manufacturer or distributor information on the label to prevent deceptive practices.
Increasingly, CPG companies must adhere to regulations on carbon emissions, packaging waste reduction, and ethical sourcing.
Precautionary labeling for hazardous household substances.
