Today’s packaging is more than protection - it’s a gateway to digital engagement, compliance, and traceability. Loftware’s Connected Packaging enables brands to turn every product into an intelligent touchpoint, driving consumer interaction and unlocking real-time data across the supply chain.
As the industry transitions to GS1 Digital Link and 2D barcode standards, Connected Packaging ensures you stay ahead of global requirements
Deliver personalized digital experiences with every scan - tailored to the user’s device, location, and language. Unlock storytelling, promotions, sustainability data, and more at the point of interaction
Decouple digital experiences from static printed codes. Instantly update destinations, campaigns, and content without costly reprints or production delays
Connect directly with your existing workflows and enterprise systems via APIs, enabling scalable, cross-team management of packaging intelligence
Easily and immediately change data “behind” the QR code to always keep printed QR codes relevant
Broken-link alerts and back-up destinations ensure your codes can live forever
According to Sunrise 2027, QR codes will replace traditional UPC barcodes by 2027. Called GS1 Digital Link, it enables brands to share unlimited amounts of information and data with consumers and supply chain partners.
Integrated directly with your supply chain and packaging workflows and data sources, BL.INK QR code and short link management make compliance easy.
GS1 Digital Link compliance
Scalable identifier management
Dynamic digital experiences
Analytics and insights
API & system integrations
Deliver structured product data that works across consumers, retailers, regulators, and supply chain partners.
Dynamic QR codes and GS1 Digital Link-enabled identifiers provide permanent, changeable connections that adapt as your product content evolves. Enterprise-grade governance ensures brand integrity and compliance at scale.
