Designing Labels to Meet Corporate Standards
by Maureen Perroni, on September 1, 2016
Branding is becoming critically important especially with the increasing levels of counterfeiting in today's global supply chain. This is why when it comes to developing and updating labels it's important to ensure that you have a process in place that works to meet corporate standards.However, there are many parties involved in labeling since it’s composed of so many elements that intersect operations, regulatory, marketing and brand, as well as production. Therefore, it's important to define an approach that includes all of the key stakeholders involved in your labeling process. In addition to representing various departments and roles, it is also important to consider geographic and language requirements based on the regions where production, distribution and consumption takes place.
But the challenge doesn't stop there - it’s important to factor in supply chain activities as well. What information needs to be provided, at which junctures, as goods move through the supply chain? Can all that information be contained in one label, or are there points where unique, stand-alone labels are required? The most important consideration here is making sure that all of the stakeholders involved are providing input. Utilizing an Enterprise Labeling approach offers best practices for maintaining these brand standards and responding to evolving business requirements. Implementing an Enterprise Labeling Solution empowers business users, reduces the use of costly IT resources and improves the speed and efficiency of the label design process.
Download our Q&A on "Empowering Users to Easily Create and Update Labels" to find out more about how and Enterprise Labeling Solution can streamline your process.