Providing Insight for Measurable Improvement

by Fiona Smart, on May 7, 2021

Labeling and packaging artwork have a direct impact on production, supply chain investment and time to market. When artwork managers and facility leaders don’t have the tools to measure that impact, however, they can’t see the areas where they need to improve.

For this reason, it’s important to have visibility throughout your entire end-to-end product packaging and labeling processes. It’s also critical to impose metrics on these processes. If an artwork manager can’t understand how close their project is to completion, for example, then there’s no way to be sure that an unexpected delay in approvals won’t derail a product launch.

In a nutshell, it’s critical to track, report, and measure performance to identify any bottlenecks, issues, and inefficiencies, which has led many companies to express the growing need for advanced analytics and reporting from their Enterprise Labeling and Artwork Management solutions. According to one study, almost 63% of companies want to use real-time analytics to drive improvements in their labeling processes.

Using real-time analytics, facility managers will be able to answer questions such as:

  • Which labels are currently being printed?
  • Where are labels currently being printed, and which printers are in use?
  • Who is currently authorized to print labels?
  • Are the labels being printed approved for use?

Answering these questions helps ensure that labels are printed correctly, at the right time, at the right location and by the right people. What’s more, the analytics can also be used as a record of activities that can satisfy audit requirements in the future. Without proper Business Intelligence tools, fulfilling audit requirements can turn into a months-long spelunking process as managers are forced to play phone-tag with printers and branch offices in different countries, time zones, and continents.

As time goes on, international shipping regulations grow more complicated—and enterprises continue to expand across borders. Without access to a centralized labeling data, managers find it more difficult to fulfil audit requirements and ensure consistency and accuracy. Unless they find a way to optimize this process, fulfilling audit requirements will become a full-time job, and there will be barely any capacity left to fulfil labeling requirements as a whole.

This brings us back to a central theme of this article—the traditional enterprise is expanding, and nearly all of these expansions mean that the labeling has to scale. Businesses are increasing their locations overseas, so labeling must scale to accommodate business growth. Businesses are increasing their reliance on international shipping, so labeling must scale to accommodate this. SKUs are proliferating, which means that labeling must scale to accommodate this as well. Scale can be accomplished by creating a centralized integrated solution that can access sources of truth and use business logic to dynamically change labels. Whenever the business expands, it must expand labeling to match.

Labeling can’t expand while retaining its efficiency unless managers have access to centralized data. This means that they need to be able to leverage common data sources, content and configurations across sites. Standardizing on an Enterprise Labeling Solution enables companies to eliminate siloed efforts across the globe. By centralizing control over global labeling, companies can empower global locations, as well as external suppliers, vendors and partners to access and use standard and approved labels and data and easily scale labeling as the organization grows.

To find out more about how you can have visibility in to areas of improvement with Enterprise Labeling and Artwork Management, download the full report Assessing the Strategic Role in Labeling