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May 5, 2023


Loftware partners with Toshiba: 3 benefits of the technology alliance

Laura Hindley

Senior PR & Communications Manager

We recently announced that we have entered into a global technology alliance with Toshiba, a leading provider of information technology products. The alliance agreement covers the development, support, and approval of Microsoft-certified Toshiba drivers for Loftware’s suite of NiceLabel labeling and print solutions, allowing users to print at optimal performance from any business application through Toshiba printers. 

Commenting on the partnership, Paul Vogt, Loftware Vice President of Partner Strategies, said: “We are delighted to conclude the alliance agreement with Toshiba. Users of Toshiba Tec printers can now control label printing centrally and standardize their processes and workflows, enabling them to meet customer and industry demands for new label formats, new technologies, and new standards for product track and trace.”   

Key benefits of the technology alliance 

#1 Toshiba Auto-ID Business Partners will offer the benefits of Loftware’s NiceLabel cloud and on-premise labeling software to their customers. This will help these Partners meet the more complex needs of major end users who require cloud-based labeling solutions. 

#2 Toshiba Partners will have the opportunity to add new services to their range, such as remote print management, that will help to enhance performance when running Toshiba label printers. 

#3 Toshiba, together with Loftware, will provide advanced software options to channel partners who are eager to develop their solution-selling capability. 

Angel de Juan, Vice President of European Auto-ID Sales at Toshiba, added: “As part of our digital transformation initiative, the newly extended product line-up will help Toshiba Auto-ID Business Partners meet the evolving labeling demands of their customers. By partnering with Loftware, we’re able to offer our European customers holistic cloud-based labeling solutions that will help them to provide a bigger offering to their customers, including additional services opportunities.” 

To learn more about this alliance, contact Loftware or Toshiba. 

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