Differentiate and grow your business

    Join a community of skilled and innovative channel partners differentiated by our software and services.  We help our partners build labeling solutions that create significant value for their customers.

    10x

    increase in hardware and supplies revenue achieved by our partners thanks to Loftware solutions

    75%

    of our partners’ total revenue comes from annual recurring revenue

    35%

    average annual growth in new business achieved by our top partners

    Why you should join the Loftware Partner Program

    Deliver more value with Loftware

    Modernize your customers' legacy labeling systems, deliver the fastest ROI and support the widest range of print technologies

    Differentiate

    Apply your service and solutions business model to labeling. Use Loftware to win professional services projects

    Earn customer loyalty

    Get visibility into your customers’ entire budget for supplies and Auto ID. Provide new value that unlocks customers’ investments in your solutions

    Our pre-sales and services teams help you win

    Our Professional Services Group helps you configure printing and data management applications that transform your customers' labeling processes

    Partner with the leader

    Loftware is the global leader in labeling and cloud technology

    More recurring revenue

    Make more per project with Loftware Cloud, subscription (SaaS) based labeling software

    Download the Channel Partner Program Brochure

    Learn how the Loftware Channel Partner Program helps you grow your business, differentiate with cloud-based solutions, and deliver more value to your customers.

    Partner with Loftware and sell more software, hardware and supplies

    Loftware Channel Partner Program Tiers

    Loftware Ignite Partner

    Calling new partners! Join Loftware’s program in the Ignite tier, gain Academy certifications, and start selling Loftware Cloud Designer and Essentials.

    Loftware Authorized Partner

    Get started by selling Loftware Designer and Desktop software. Identify opportunities for Loftware Cloud and LMS. Gain experience, learn about the products and applications for a modern labeling solution. Grow to the next tier of the program.

    Loftware Business Partner

    Sell all Loftware software and deploy Loftware Cloud and LMS with support from the Loftware Professional Services Team. Expand your knowledge of applications and grow your business.

    Loftware Solutions Partner

    Welcome to the top tier of our program! Sell all Loftware software and deploy Loftware Cloud and LMS through your own Professional Services Team. Benefit from deploying a complete solution autonomously.

    What do our channel partners say about us?

    Loftware's labeling platform transforms you from a label printer reseller to a value-adding labeling solutions provider. The average profitability on a solution deal is five times higher than on a Designer-only deal. That adds up to more value per project, and more revenue on your bottom line.

    We make it easy for you to sell with confidence to every customer, thanks to our comprehensive library of printer drivers

    • Replace legacy labeling solutions and deploy our best-of-breed, modern technology.
    • Only Loftware offers a Cloud Labeling solution through channel partners.
    • Our installation process is simple. Our technology is more advanced. Our licensing model is easy to understand.
    • Don’t migrate your customers to the next version of a legacy labeling software. Migrate them to the modern, stable, Loftware Cloud platform.

    Lead with Loftware

    Why take labeling software into the cloud?

    Cloud labeling systems solve the challenges our partners have with traditional software. What does Cloud deliver? It’s always up to date. No lost license keys. No software installs. Data back-up, sharing and collaboration. Ability for you to serve your customer remotely, and report out on their labels usage and activity.

    Who cares about traditional label design software?

    Who cares? No-one cares. Your customers just want more value and you deliver it with Cloud labeling systems. Help them achieve faster label changes while cutting costs and eliminating printing errors. Modernize, streamline and digitize all of their label printing processes and move their business forward.

    Join the Loftware Channel Partner Program

    Differentiate from your competitors and start growing your business today!

    Register to become a Loftware Channel Partner