If you wish to correct your personal data held by us, please contact us at firstname.lastname@example.org. You may also opt-out of receiving marketing communications from us or alter your marketing preferences by updating your email preferences in our email preference center at http://resources.loftware.com/Email.html, sending us an email to email@example.com, or by unsubscribing through the “unsubscribe” or “opt out” link in any marketing email.
If you need to contact us in connection with our use or processing of your personal data, or gain access to it, you can email us at firstname.lastname@example.org.
3. TYPES OF PERSONAL DATA WE COLLECT
The types of personal data about you that we may collect, use, store, share and transfer are:
your business email address or other email address that you provide to us;
company you work for or have worked for;
your business position within the company;
your phone number;
information about your computer or your mobile device (e.g., your IP address and browser type);
information about how you use our website, products and services (e.g., which pages you have viewed, the amount of time you viewed them and what you clicked on); and
information based on your IP address (such as your geographical location).
We may also obtain personal information about you from certain publicly accessible sources, including (but not limited to) online customer databases, business directories, media publications, social media, websites and other publicly accessible sources.
We may also create personal data about you. For example, if you contact us by telephone to make a complaint about our services or products, then we may make a written record of key details of the conversation so that we can take steps to address the complaint.
We obtain your personal data from the following sources:
Directly from you, either in person (at our locations or otherwise), via our website, by email, or by telephone or via handheld devices. This could include personal data which you provide when you:
(a) place an order for our products or services;
(b) request Loftware documentation from our website or our partners’ websites;
(c) subscribe to our publications;
(d) request information on our products or services or for other marketing to be sent to you;
(e) enter into a competition or promotion;
(f) complete a survey from us or give us feedback;
(g) register to attend our seminars or events; or
(h) download our product documentation or other resources available on our website or app.
We may automatically collect certain personal data about your equipment, browsing actions and patterns by using cookies, server logs and other similar technologies. Please see Section 15 for further details.
Third parties, such as:
(a) analytics providers (such as Google Analytics, Hubspot, Insight Squared, Lead Forensics, Get Clicky and Marketo);
(b) survey providers (such as Survey Monkey and TechValidate);
(c) advertising networks (such as Google Adwords);
(d) search information providers (such as Google);
(e) providers of technical, payment and delivery services (such as Payflow);
(f) data brokers or aggregators (such as Salesforce.com, Marketo, and Hubspot);
(g) content providers (such as Media Shower and Brafton);
(h) providers of social media platforms (such as FaceBook, Twitter and Linkedin) for example where you share our content through social media, for example by liking us on Facebook, or following or tweeting about us on Twitter;
(i) Vimeo and Youtube; and
(j) third-party syndication and media partners.
a) Where we are relying on a basis other than consent
We may rely on one or more of the following legal bases when processing your personal data. We have set out below the purposes for which we may process your personal data:
Purposes for which we process your personal data
The basis on which we can do this (this is what the law allows)
To register you or your company as a new customer and process your order.
The processing is necessary:
In order to perform our contractual obligations to you. This would include:
The processing is necessary:
In order to manage our relationship with you, including:
The processing is necessary for our legitimate interest to promote our business.
In order to make suggestions and recommendations to you about products or services that may be of interest to you, deliver relevant website content and advertisements to you and to measure or understand the effectiveness of our advertising.
The processing is necessary for our legitimate interests to study how guests use our products/services, to develop our products and services and ensure our marketing is relevant to you, to grow our business and to inform our marketing strategy.
For internal purposes to use data analytics, to identify usage trends, determine and measure the effectiveness of promotional campaigns and advertising and to improve our website, products/services, marketing, customer relationships and experiences.
The processing is necessary for our legitimate interests in defining types of customers for our products and services, to keep our website updated and relevant, to develop our business and to inform our marketing strategy.
To communicate with you about, and administer your participation in, seminars and other special events, programs, and promotions.
The processing is necessary:
To sell, make ready for sale or dispose of our business in whole or in part including to any potential buyer or their advisers.
The processing is necessary for our legitimate interests in the sale or disposal of our business or assets.
The processing is necessary for our legitimate interests in protecting our business and property and recovering debts owed to us.
b) Where we may rely on consent
We may use your personal data for a variety of different purposes. For certain of these purposes it is appropriate for us to obtain your prior consent. These purposes include:
The legal basis of consent is only used by us in relation to processing that is entirely voluntary – it is not used for processing that is necessary or obligatory in any way.
You may at any time withdraw the specific consent you give to our processing your personal data by sending us an email to email@example.com.
Please note even if you withdraw consent for us to use your personal data for a particular purpose we may continue to rely on other bases to process your personal data for other purposes.
We may disclose your personal data to:
It is important that the personal data we hold about you is accurate and current and we take all reasonable precautions to ensure that this is the case but we do not undertake to check or verify the accuracy of personal data provided by you. Please keep us informed if your personal data changes during your relationship with us either by logging onto your account on the website or by contacting us. We will not be responsible for any losses arising from any inaccurate, inauthentic, deficient or incomplete personal data that you provide to us.
It is possible that personal data we collect from you may be transferred, stored and/or processed outside the country or area in which it was collected (e.g., transferred from the European Economic Area to the United States, and stored and processed in the United States).
In connection with such transfers:
Loftware will store your personal data taking into account the following:
the purpose(s) for which we are processing your personal data, such as whether it is necessary to continue to store that data in order to continue to perform our obligations under a contract with you or for our legitimate interests;
whether we have any legal obligation to continue to process your data, such as any record-keeping, accounting or tax obligations imposed by applicable law; and
whether we have any legal basis to continue to process your personal data, such as your consent.
For more information on where and how long your personal data is stored, and for more information on your rights of erasure and portability, please contact us at firstname.lastname@example.org.
In certain circumstances the provision of personal data by you is a requirement to comply with the law or a contract, or necessary to enter into a contract.
It is your choice as to whether you provide us with your personal data necessary to enter into a contract or as part of a contractual requirement. If you do not provide your personal data then the consequences of failing to provide your personal data are that we may not be able to perform to the level you expect under our contract with you. An example of this would be where we are unable to provide you with certain products or services as we do not have your full details, or where we cannot perform our contract with you at all because we rely on the personal data you provide in order to do so.
We use automated decision making in our processing of your personal data. We use the following logic in our marketing automation platforms to profile your website activity, certain aspects of your company as well as certain personal data in our databases. This includes (but is not limited to) the application of profiling data to your personal profile. Personal data used to profile you will include your job title, seniority, and web page visits and other details about your employer. We use such automated decision making to determine whether we believe a particular marketing campaign or program is applicable to you.
Subject to applicable law including relevant data protection laws, in addition to your ability to withdraw any consent you have given to our processing your personal data (see Section 5b)), you may have a number of rights in connection with the processing of your personal data, including:
If you would like to exercise any of the rights set out above, please contact us using the contact details set out in Section 2.