Retailers See Growing Holiday Demand

by Scott Vigneault, on December 22, 2016

Screen Shot 2016-12-20 at 4.09.22 PM.pngThere is no greater challenge than meeting the demands of customers during the holiday season.

This year is expected to be a big one. Back in October, PricewaterhouseCoopers estimated that holiday spending was poised to reach its highest point since the Great Recession, increasing by 10 percent compared to last year. A stronger economy has made consumers much more confident in their own financial prospects, and they are responding by spending more.

"One way to achieve better supply chain visibility is to invest in barcode label scanning."

But for product manufacturers and retailers, the challenge is to ensure that they have supply chains in place that can meet customers needs. Shoppers aren't just hitting brick-and-mortar stores in droves - they're also spending more time online looking for the best deals, while placing additional pressure on shippers.

Supply Chain Dive suggests that retailers invest more heavily in real-time data analysis to track demand surges and spot bottlenecks in supply that can lead to long delays and - ultimately - lost sales. Customers are increasingly demanding product availability and fast shipping, and in today's competitive marketplace they will look elsewhere if these desires are not met.

One way to achieve better supply chain visibility is to invest in barcode label scanning. Combined with a comprehensive data collection and analysis system, these tools can help retailers gain a clear picture of their situation, from production to warehouses to store shelves.

Thanks to Enterprise Labeling Solutions, companies can streamline their labeling practices, improve supply chain efficiency and flexibility and eliminate the bottlenecks that might otherwise lead to delays. With this approach, it is easier and more cost-effective for businesses to produce the labels they need based on a single source of truth.

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