Loftware Named as a Leader in IDC MarketScape

by Dalton Litzelman, on October 12, 2018

Operating as the premier global market intelligence firm, International Data Corporation's (IDC) most recent study was conducted to evaluate worldwide Enterprise Labeling application vendors. As the global leader in Enterprise Labeling and Artwork Management, with over 5,000 customers in 100 countries, Loftware is proud to be recognized by the firm as a leader in the IDC Marketscape: Worldwide Enterprise Labeling Application 2018 Vendor Assessment. 

This extensive study considers the capabilities and business strategies of companies in the Enterprise Labeling space. Identified in the study is the concept that Enterprise Labeling is being viewed as an extension of supply chain application architecture because it enables efficient supply chain operations. These applications go beyond designing and enabling the printing of labels, by driving supply chain efficiency, ensuring quality assurance and compliance through the alignment of labeling and other enterprise applications. 

Highlighted in the report is Loftware’s expertise in the market, along with its ability to seamlessly integrate capabilities with business applications vendors including SAP, Oracle, and other enterprise applications. IDC also recognized Loftware’s ability to support a wide range of customers, regulatory, and regional requirements across industries. The IDC MarketScape identified Loftware as having a robust and comprehensive labeling application, well suited to the label design, print, and management requirements across all industries.

Loftware’s President and CEO Robert O’Connor, Jr. reacted to the results by stating “Loftware is proud to be recognized as a Leader in the Enterprise Labeling space that we have pioneered for over 30 years, Loftware remains committed in investing to advance our leadership position by providing unparalleled software, services and support for our large and fast-growing global customer base”. 

The IDC MarketScape measures a company’s business strategy based on nine criteria including: solution functionality and strategy, sharp focus on enterprise labeling excellence, and customer satisfaction and retention. Measuring a company’s capabilities is based on twelve criteria, including: strength of current solution offerings and architectures, functional and technical skills, investments in R&D, and delivering value to customers.

Loftware is honored to have been recognized as an industry leader and strives to continue leading the field. For more information, feel free to download the IDC Marketscape: Worldwide Enterprise Labeling Application 2018 Vendor Assessment.

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