General Mills announces GMO labeling plan

by Jessica Plourde Hutter, on April 11, 2016

Screen_Shot_2016-03-28_at_10.59.16_AMEven if the federal government doesn't act, some states are seriously considering mandates that will ultimately affect food and drinks that are packaged and sold throughout the country.

As a whole, the United States has not decided how to handle the issue of GMO labeling. Though a bill did reach the Senate this month that would have overridden any state laws and created national labeling requirements, it failed to advance any further.

However, this doesn't mean that the food and beverage industry isn't thinking about its labeling policies. Even if the federal government doesn't act, some states are seriously considering mandates that will ultimately affect food and drinks that are packaged and sold throughout the country. Vermont has already passed a law requiring GMO labeling that is expected to go into effect in July, and states like Maine and Connecticut have laws on the books that will go into effect when enough neighboring states follow suit.

In response, General Mills announced that it will label all of its food products in such a way that would identify any GMO ingredients - regardless of whether they will be sold in a state where this is required. In a blog post, General Mills executive vice president and chief operating officer for US retail Jeff Harmening wrote that the company cannot afford to abide by different labeling standards in each state.

"We can't label our products for only one state without significantly driving up costs for our consumers and we simply will not do that," Harmening noted.

Of course, not every food and beverage company will choose to adopt a uniform labeling policy. But regardless of how they decide to adhere to these new regulations, they will need an efficient solution. Enterprise Labeling allows food and beverage companies to centralize and automate their labeling so changes can be made more quickly.

For more information on how Enterprise Labeling can help with your Food & Beverage labeling, download our Special Report.

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Topics:Food & Beverage

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