Epson Partners with Loftware to Offer New Color Labeling Solution
by Maureen Perroni, on August 22, 2017
This week Epson and Loftware announced a strategic partnership offering a new solution that meets growing demand for color label printing across global supply chains. Now as part of their Enterprise Labeling Solutions offering, used by thousands of companies globally, Loftware is delivering native print drivers that use EPSON ESC/Label language to drive the Epson ColorWorks® C7500 and C7500GE on-demand inkjet label printers.
This new solution, which eliminates the need for pre-printed label stock while meeting complex customer and regulatory requirements, is being offered as part of the recent release of Loftware Print Server® 11.1 and is also planned to be part of the upcoming release of Loftware Spectrum® this fall. The native printer drivers introduced in these releases maximize speed and performance for the Epson ColorWorks C7500 and C7500GE inkjet label printers, which is a vital part of Loftware’s solutions that companies rely on to address complex labeling challenges across their global supply chains.
“It has become increasingly important for companies to have a printing solution that can both handle color labeling requirements while optimizing print performance to meet demands for mission critical label printing,” said Andy Scherz, senior product manager, Commercial Label Printers, Epson America, Inc. “By collaborating with Loftware, the industry leader in Enterprise Labeling, we are able to provide customers with the ability to drive Epson printers natively to support all of their increasing color labeling demands,” he added.
The increasing demand for more data on labels and more dynamic content on a per label basis combined with the burgeoning demand for color, call for labeling solutions which leverage the power of native drivers, especially since these types of requirements are not easily met by using Windows drivers. The partnership is significant in addressing today’s color label printing challenges by enabling companies to leverage a combined software and hardware solution that can meet enterprise level performance and scalability requirements.
“We’re excited to further our relationship with Epson, especially as the demand for color label printing and Enterprise Labeling has become increasingly important in so many industries. Our partnership creates an extremely powerful color label printing solution by combining Loftware’s industry leading Enterprise Labeling software capabilities with Epson’s advanced color print technology,” said Josh Roffman, Loftware vice president of product management. “Our customers will benefit by being able to meet all of their color labeling requirements while ensuring fast and reliable printing across global operations.”
For more on color labeling - be sure to register for our upcoming live webinar “How to Reduce Overhead and Costs with Color Label Printing on Thursday, 8/24 at 1pm ET.