Retailers Eliminate Supply Chain Silos To Achieve Omnichannel
by Maureen Perroni, on November 15, 2016
There has been a growing push among omnichannel retailers to improve their supply chain management practices. Consumers today are less likely to draw a distinction between shopping online and shopping in stores, choosing instead to casually slide between both as the situation permits.For instance, shoppers may prefer to view in person items they saw online, while also using their smartphones to price-check for better deals on the internet.
Omnichannel presents many opportunities for brick-and-mortar retailers that also want to build and maintain a strong online presence. But it also creates some obstacles. Adjusting to omnichannel is demanding, and some retailers have struggled to achieve the supply chain efficiency they need to make it work.
"Adjusting to omnichannel is demanding, and some retailers have struggled."
In a recent article for Supply and Demand Chain Executive, contributor Mark Burnstein argued that many companies need help eliminating their operational silos.
Burnstein cites a recent study by PricewaterhouseCoopers and JDA, which found that removing organizational silos was the key to offering consumers an integrated, seamless shopping experience. These silos include separate stores of customer information and conversion and reporting metrics. However, the study also found that only 18 percent of CEOs have attempted to remove these barriers.
There has been a growing push among omnichannel retailers to improve their supply chain management practices. Barcode labeling is the key to making this work, by allowing for better tracking and tracing of products as they ship.
Enterprise Labeling Solutions make it possible for companies to streamline their labeling practices, improving supply chain efficiency and eliminating the bottlenecks that might otherwise hold them back from meeting rising customer demand for omnichannel.