Richa Gupta

Richa Gupta

As Director, AutoID & Data Capture for VDC Research, Richa is responsible for strategic research on the global markets for data capture technologies including barcode scanners and printers, and machine vision solutions among others. Data capture hardware vendors and solution providers leverage her expertise in the AIDC market for key market development initiatives, with the highly actionable data and insights helping formulate their long-term business strategies. She undertakes market opportunity sizing and forecasting, competitive landscape analysis, and strategic marketing assistance while also providing valuable thought leadership for this technology market segment. Richa holds a degree in Computer Engineering and an MBA from India.

Recent Posts by Richa Gupta:

by Richa Gupta, on February 9, 2017

(VDC Research guest blog post for Loftware) The supply chain has always relied on monochrome barcode labels for traceability. Intensifying competition and more stringent traceability and identification requirements across industries …

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Topics:Labeling

by Richa Gupta, on September 20, 2016

VDC recently published a report focused on Handheld Barcode Scanners. The following report highlights some of our thoughts on this market and its potential. The global market for handheld barcode …

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Topics:Labeling

by Richa Gupta, on September 2, 2016

The global market for stationary thermal barcode printers will post a CAGR of 4.3% through 2020, reaching $1.6 Billion in overall revenues. Macroeconomic challenges have prompted a slowdown in the …

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Topics:Labeling

by Richa Gupta, on June 20, 2016

(VDC Research guest blog post for Loftware) VDC Research recently wrapped up a study focused on traceability requirements and investments within automotive, food & beverage (F&B), and pharmaceuticals. A string …

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Topics:Regulatory

by Richa Gupta, on May 2, 2016

VDC Research Guest Blogger Richa Gupta reports on the growing importance of labeling in the supply chain: Barcode labels are the foundation of a sound track-and-trace initiative and facilitate seamless …

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Topics:Labeling