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February 7, 2023


Loftware in the news – January 2023: Marking and coding, cloud labeling for channel partners, and 2023 predictions

Laura Hindley

Senior PR & Communications Manager

During January, we saw pickup across several countries for our partnership with SATO. Additionally, we achieved media coverage for thought leadership articles and interviews focused on marking and coding, the benefits of cloud labeling for channel partners, and labeling predictions for 2023.

Read on for key media coverage highlights from January 2023.

#1 Cloud labeling benefits for channel partners. Lee Patty, Loftware VP Partner Sales – Americas, explored the ways in which channel partners can benefit from offering cloud-first labeling in a recent thought leadership byline published by eChannelNEWS. Lee explained that, by helping their customers to drive their labeling into the future, partners can create a recurring revenue stream and grow their customer base – thus setting themselves up for healthy and prolonged success. Read more here

#2 Marking and coding technology ushers in a new era of labeling. Josh Roffman, Loftware Senior Vice President of Marketing and Product Management, discussed why we’ve seen an increased desire for a “one solution prints all” standardized platform for marking, coding, and labeling operations. In the Packaging Technology Today article, Josh outlined that adopting such a solution as part of a cloud-first strategy provides businesses with printing flexibility, accuracy, and efficiency to improve their bottom line and support global growth. Learn more here

#3 An interview with Loftware. Easy Engineering interviewed Josh Roffman about Loftware, our solutions, and our labeling predictions for 2023. Read the full interview here

#4 Developments in manufacturing technology. IT Reseller published details about the Loftware-SATO partnership. The combined solution, using SATO RFID printers, tags, and Loftware's NiceLabel Cloud software, is designed to meet manufacturers' strictest track and trace, brand authenticity, and authentication needs. The world-first cloud-based RFID encoding and logging solution, which centers on NiceLabel Cloud, plays a key role in supporting a mobility-first mindset. Discover more here

Keep up to date with Loftware’s media coverage by checking out our media coverage page.

  • Cloud
  • Supply Chain
  • Track and Trace