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June 2, 2023


Loftware announces support for AstroNova’s QuickLabel color printer product line

Laura Hindley

Senior PR & Communications Manager

We’re delighted to announce that we have expanded the technology to print from Loftware Spectrum and Loftware NiceLabel to AstroNova’s QuickLabel range of color printers, empowering customers to modernize their complex color label printing processes across the supply chain.  

Many companies operating within the supply chain require color labels for branding and signage, including those used for product, carton, and pallet labeling. Through this partnership, Loftware and AstroNova have collaborated on a series of technological improvements to ensure the compatibility of Spectrum and NiceLabel with the QuickLabel QL-120 series color label printer, ensuring that users of Spectrum and NiceLabel can now add color label printing from QuickLabel to their print portfolio. 

Commenting, Paul Vogt, Loftware VP of Partner Strategies, said: “Companies of all sizes are searching for a way to manage end-to-end supply chain printing through a single software solution, from the initial stages of supplier and inbound warehousing to production, packaging, finished goods warehousing, distribution, and logistics. Loftware fits the bill. Through our partnership with AstroNova, customers can now use our powerful labeling solutions to design, integrate, manage, and print visually appealing labels using the AstroNova QuickLabel color printer product line. This will particularly benefit companies working within the food and beverage, consumer packaged goods, and retail industries. 

Loftware’s labeling solutions permit business users to respond to change requests and print jobs without IT assistance, which reduces delays and frees up costly IT resources. By moving to a cloud-based solution, companies of all sizes can reduce the cost of their labeling, avoid missed opportunities, and drastically reduce the risk of printing errors.  

Elias Deeb, AstroNova Product Manager, added: AstroNova has over 50 years of experience as a printer manufacturer and label supplies provider for various industries such as food and beverage, pharmaceutical, medical device, chemical and GHS applications, and more. We understand that customers are looking for a comprehensive solution that is easy to implement and can be scaled, so they can focus on growing their business and serving their customers. With this in mind, we are delighted to collaborate with Loftware - a leader in labeling software - to provide the very best end-to-end solution to our customers.” 

The support Loftware has added for AstroNova printers is in addition to the 5000+ printer models across 100+ printer brands that we already support. For more information about using color label printing technology under Loftware, contact sales@loftware.com. 


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