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January 11, 2021


Loftware and NiceLabel Combine to Transform the Labeling Market

by Josh Roffman

We are excited to today announce that Loftware  and NiceLabel, a leading developer of label management systems based in the EU, have combined under the Loftware corporate umbrella. This union capitalizes on 60 years of combined expertise, now offering customers and partners an expanded choice of solutions, while providing enhanced labeling capabilities and the benefits of greater investment in cloud-based solutions and technologies.

All of us at Loftware are thrilled to  join forces with  NiceLabel whose people, solutions and customers are complementary to  Loftware  in every way. This move brings together two thriving organizations, uniting the greatest talent in the industry to leverage shared experiences, knowledge and expertise to  fuel development and innovation. Our customers, channel and technology partners, along with the overall market will benefit from our strategic vision to provide broader and deeper labeling solutions in addition to expanded scale, world-class services and global support.

“Loftware and NiceLabel’s decision to join forces is one of the most notable developments in the barcode labeling market in recent times,” said Richa Gupta, Consultant at VDC Research. “We believe the combined synergies will enable the two brands—both leaders in their own right—to collaborate on their technological expertise, geographic footprint, vertical market presence, and go-to-market strategies for continued success as end user organizations look to automate their labeling processes and invest in future-ready solutions for the same.”

The combined organization will offer both Loftware and NiceLabel products, providing the broadest range of cloud-based labeling solutions for both direct and channel partner customers. Together we will further enable supply chain agility, support evolving regulations and optimize business operations for companies of all sizes throughout a wide range of industries across the globe.

If you'd like to find out more about this exciting news, check out our press release announcement. Also, be sure to view the on-demand webinar featuring Loftware President and CEO, Robert O’Connor, Jr. Join us as Mr. O'Connor outlines how the combination of Loftware and NiceLabel will fundamentally transform the labeling space.