Speed up delivery and streamline your supply chain with powerful labeling software that transforms your ticketing system
10 Million
Prints over 10M pricing labels globally
80%
Cut project approval times by 80%
Using Loftware solutions, we produce millions of labels per year with incredible flexibility and stability.
Tom Spoke, Global IT-ERP Director, Trek Bicycle Corporation
In retail, speed is everything. Modern retailers are adopting smart labeling technologies – such as GS1 Digital Link-enabled QR codes, RFID tags, and electronic shelf labels – to cut costs, combat counterfeiting, and meet rising consumer demands.
Loftware supports this transformation, enabling retailers to improve traceability, ensure product authenticity, and enrich shopper engagement across all channels.
Deploy real-time label and price updates across stores, DCs, and return centers. Empower teams to print tickets on-demand from any location - keeping inventory moving and reducing processing delays
Extend secure labeling access to suppliers, 3PLs, and co-packers. Standardize ticket formats, enforce business rules, and monitor activity for end-to-end supply chain alignment and compliance
Use serialization, RFID, and role-based access to protect your brand from counterfeiting. Maintain complete audit trails to monitor every label action - ensuring trust and traceability at every step
Connect labeling directly to ERP, WMS, and other business systems. Automate printing based on real-time data and business rules, eliminating manual errors and accelerating ticketing
Adopt a cloud-first, API-friendly platform that integrates easily with your existing systems. Eliminate siloed infrastructure and future-proof your operations with a solution that grows with your business
Enable GS1 Digital Link QR codes on every product. Linking shoppers to real-time digital content - from safety info to marketing offers - boosting transparency, trust, and loyalty with every scan
Our products
Manage and scale your labeling operations with Loftware Cloud – the industry’s leading cloud labeling platform. Centralize your label management, enhance collaboration, and ensure compliance across global supply chains.
Explore Enterprise LabelingStreamline your packaging artwork management with automated workflows, built-in approvals, and real-time collaboration. Accelerate time-to-market and ensure regulatory compliance with Loftware Smartflow.
See Smartflow in actionEverywhere you connect with customers, BL.INK helps you deliver the perfect link to a great experience and offers the faster path to GS1 Digital Link and Product Passports.
Smarter QR codes with BL.INK Enterprise
Inconsistent labeling and manual returns cause delays and lost sales. Loftware centralizes label and price updates and enables on-demand printing from any location - speeding returns, restocking, and shelf readiness.
Disjointed labeling across partners leads to relabeling, delays, and compliance risks. Align your supply chain with standardized, real-time ticketing and full print visibility to boost agility and accuracy.
Unauthorized edits and counterfeiting damage trust. Loftware protects your brand with centralized control, RFID, serialization, and audit trails - ensuring compliance and authenticity.
Manual, disconnected systems slow ticketing and increase mistakes. Automate high-volume printing through ERP and WMS integration to boost accuracy and reduce rework.
Legacy systems and silos limit agility. Loftware integrates with your tech stack, reduces IT burden, and delivers a scalable, future-ready labeling solution.
Consumers want instant info on safety, sourcing, and more. GS1 Digital Link QR codes turn packaging into a digital gateway - building trust, loyalty, and transparency.
A recent survey showed that 82% of companies believe consumer preferences for greener products are driving the adoption of sustainability practices. See our infographic to learn more about this trend and learn how you can keep up with evolving sustainability standards while ensuring accuracy and compliance.
We knew we wanted a centralized ticketing solution, instead of individual sites. This would provide ease of management, better user control, and ease of use for our distribution centers. We saw an immediate improvement in speed-to-market by being able to move products more quickly through our facilities.
Robert Ball
Program Delivery Manager
We’ve never had to focus our efforts on making sure that Loftware was going to work because it always has. We’ve run over 10M labels, and our uptime is literally 100%.
Tom Spoke
Global IT Distribution Manager
Before implementing Loftware, it took us over 18 weeks to execute artwork for a single product. With Loftware Smartflow in place, we’ve cut that timeline down to just 5 weeks—dramatically accelerating our speed to market. We do massive brand restages every year and in the absence of a platform like Smartflow to manage it, it would truly be impossible!
Laura Helton
Director of Creative Marketing
Our hardware manager came to me and said production requested two more RFID printers. I handed him the list of the drivers available on Loftware and said, ‘Go, pick what you want.’ Part of our vision was to get the pieces in place so that when we change what’s providing the data, we know whichever system we choose can communicate with Loftware.
Jeff Baranczyk
Senior Product Owner
The retail industry is affected by a variety of regulations that touch on consumer safety, product traceability, supply chain transparency, and brand protection. Here are some of the key regulatory areas and specific mandates that impact labeling in retail.
GS1 Digital Link
RFID labeling
Fair Packaging and Labeling Act (FPLA)
Eco-friendly and sustainability compliance
Textile and apparel labeling (FTC / EU Textile Regulation)
GS1 standards ensure global traceability via barcodes and GTINs. Retailers must comply with GS1 standards for UPCs, barcodes, and data sharing (e.g., via GDSN). By 2027, GS1 Digital Link QR codes will replace UPCs, enabling brands to share rich data with consumers and partners.
