Smarter labeling and connected supply chains to power visibility, efficiency, and profitability across the CPG lifecycle – from product concept to consumer
500K
Prints over 500K accurate labels per month
60%
Reduces artwork approval times by 60%
We saw an immediate improvement in speed-to-market by being able to move product more quickly through our facilities.
Robert Ball, Program Delivery Manager at Neiman Marcus
CPG manufacturers like Coca-Cola, Nestlé, and BarkBox support 22 million jobs and contribute $2.5 trillion to GDP, yet they face rising costs, labor shortages, counterfeiting, and shifting consumer demands.
To stay competitive, businesses are turning to agile, cloud-based labeling solutions that integrate with ERP, CRM, WMS, and PLM systems to automate the supply chain with real-time visibility and control. Loftware supports this transformation with GS1 Digital Link-enabled dynamic QR codes, GS1-compliant resolvers, and short URLs - ensuring accurate product identification, real-time tracking, and stronger consumer engagement across the product lifecycle.
Streamline production and eliminate bottlenecks, speeding up labeling and reducing errors
Standardize and centralize labeling for better visibility to meet corporate standards and support ongoing business growth - whether through new facilities, regional expansion, or M&A
Secure GS1 Digital Link-compliant labeling with serialization and tamper-evident features to ensure product compliance, authenticity, and improve traceability to avoid recalls and fines
Enhanced traceability and compliance streamline new product development, increasing speed to market
Provide controlled access to labeling and artwork to improve collaboration and eliminate relabeling, saving millions in inventory costs
Manage short links and QR codes to share dynamic content - such as sourcing, allergens, or sustainability data - while creating mobile-first consumer experiences
Our products
Manage and scale your labeling operations with Loftware Cloud – the industry’s leading cloud labeling platform. Centralize your label management, enhance collaboration, and ensure compliance across global supply chains.
Explore Enterprise LabelingStreamline your packaging artwork management with automated workflows, built-in approvals, and real-time collaboration. Accelerate time-to-market and ensure regulatory compliance with Loftware Smartflow.
See Smartflow in actionEverywhere you connect with customers, BL.INK helps you deliver the perfect link to a great experience and offers the faster path to GS1 Digital Link and Product Passports.
Smarter QR codes with BL.INK Enterprise
Eliminate human errors & reduce production downtime
Centralize control for traceability
Combat counterfeiting and protect brand integrity
Faster time to market
Extend labeling and artwork management to suppliers
Provide rich consumer engagement
Enhance accuracy and efficiency by introducing transparency and accountability into your labeling and packaging review cycles - reducing risks, accelerating time to market, increasing sales volume, and lowering SG&A costs.
We saw an immediate improvement in speed-to-market by being able to move product more quickly through our facilities.
Robert Ball
Program Delivery Manager
Using Loftware solutions, we produce millions of labels per year with incredible flexibility and stability.
Tom Spoke
Global IT-ERP Director
Before implementing Loftware, it took us over 18 weeks to execute artwork for a single product. With Loftware Smartflow in place, we’ve cut that timeline down to just 5 weeks - dramatically accelerating our speed to market. We do massive brand restages every year and in the absence of a platform like Smartflow to manage it, it would truly be impossible!
Laura Helton
Director of Creative Marketing
With Loftware Smartflow, Cumberland Packing Corp. reduced artwork approval times by 60% and increased savings by $100,000’s in reprinting costs. Loftware has been a game changer for our process.
Sara Hoskow
Brand Manager
GS1 standards ensure global traceability via barcodes and GTINs. By 2027, GS1 Digital Link QR codes will replace UPCs, enabling brands to share rich data with consumers and partners.
Overseen by the FDA and the Federal Trade Commission (FTC), this law requires consumer goods to include accurate product identity, net contents, and manufacturer or distributor information on the label to prevent deceptive practices.
Increasingly, CPG companies must adhere to regulations on carbon emissions, packaging waste reduction, and ethical sourcing.
Precautionary labeling for hazardous household substances.
