Meeting the Needs of Your Changing Brands

The CPG sector is highly competitive, with companies fighting for limited shelf space in stores and customers often changing brand loyalties on a whim. This means that as customer demands shift and brands look to accommodate, they must have labeling and packaging artwork to move quickly to keep pace with these new demands.

Making The Case for Enterprise Labeling

Best Practices

Loftware’s combined platform–whether for labeling, artwork management or both – enables customers to uniquely meet regulatory mandates, mitigate risk, reduce complexity, ensure traceability, improve time to market and optimize costs as they meet customer-specific, brand, regional and regulatory requirements with unprecedented speed and agility.

Simplify with Control Stagegate Processes

Simplify processes from idea to launch to determine which should release based on the shifting state of the market. Manage end-to-end critical path with real time access and visibility to avoid potential delays and bottlenecks.

Extend Labeling and Artwork to Suppliers

Extend labeling and packaging artwork to suppliers, co-packers and 3PLs to improve collaboration and eliminate relabeling. This access to labeling helps to save millions in inventory costs and reduces time to market.

Automate and Centralize Labeling & Artwork

Eliminate error prone manual processes and complex data replication with centralized labeling content.  Also, integrate to reliable sources of truth to leverage existing business processes and vital data sources to achieve label accuracy and consistency. 

Enable Traceabilty to Combat Counterfeiting

Support serialization, holograms and other technologies to increase efficiency and help prevent counterfeiting - also leverage GS1 standards to improve traceability in event of a recall.

Empower Business Users and Limit Maintenance

Keep pace with brand variations utilizing dynamic data-driven labeling and packaging content to quickly change high volumes of SKUs for new and improved products and improve overall time to market.

React quickly to changing customer, and regulatory requirements—avoid fines and delays

Quickly Meet Changing Requirements

Dynamic, data-driven labeling enables users to manage a single template for a range of labeling variations to support increasing complex requirements. Also, easily update requirements to meet varied needs of multiple customers.

Empower business users to easily make changes to labels and artwork without affecting upstream systems - rapid, on-demand changes in color, branding, language and other requirements.

As consumer packaged goods (CPG) companies look to drive growth and brand differentiation, they work to expand their presence in global and emerging markets, along with ramping up customer engagement and expanding e-commerce offerings. To do this, these companies are looking for ways to create new efficiencies, react faster to changing customer requirements, address product customization, improve tracking and tracing of product, and even help thwart counterfeiters. Find out below how the right Enterprise Labeling and Artwork Management Solution can help.


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Case Study

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