Consumer Products

Demands Change. How Fast Can Your Labels and Packaging Artwork?

As consumer packaged goods (CPG) companies look to drive growth and brand differentiation, they work to expand their presence in global and emerging markets, along with ramping up customer engagement and expanding e-commerce offerings. To do this, these companies are looking for ways to create new efficiencies, react faster to changing customer requirements, address product customization, improve tracking and tracing of product, and even help thwart counterfeiters. Find out below how the right Enterprise Labeling and Artwork Management Solution can help.

Enterprise Labeling for Consumer Products 

With a standardized, enterprise labeling solution, CPG companies are able to make shipments more traceable, achieve consistent branding, reduce regulatory costs, eliminate data redundancy, and improve overall efficiency. By tightly integrating labeling with business processes you already use, you can:

  • Automate and centralize labeling to improve accuracy and eliminate complex, error-prone data replication
  • React faster to changing customer, regional and regulatory requirements—avoid costly fines and delays
  • Easily build and share templates that comply with regulatory standards bodies (e.g. REACH, RoHS)
  • Support serialization, holograms and other technologies to further increase efficiency, help prevent counterfeiting
  • Extend labeling to suppliers, contract manufacturers, 3PLs to eliminate relabeling—save millions in inventory costs
  • Leverage standardized enterprise-wide labeling and GS1 standards to improve traceability in event of a recall
  • Empower business users to easily make changes to labels without affecting upstream systems
  • Meet evolving requirements with rapid, on-demand changes in color, branding, even language while adhering to your critical time-to-market goals


Artwork Management for Consumer Products 

The right Artwork Management Solution lets CPG companies take control of product packaging processes to easily meet regulatory requirements and reduce time to market. By implementing an automated Artwork Management process to manage packaging artwork throughout the product lifecycle, you can:

  • Enable digital workflows to streamline projects and enable task control for cross-functional teams responsible for new product development, product lifecycle management and artwork approval activities to substantially reduce time to market
  • Manage your end to end critical path with real time access on project status for all your stakeholders to offer visibility regarding potential delays or process bottlenecks
  • Control projects while anticipating typical challenges and delays with advanced workflows and dynamic platform to track and manage changes
  • Drive continuous improvements with insight into packaging artwork workflows with business intelligence and KPI reporting
  • Email notifications and alerts ensure timely task management and collaboration to speed time to market
  • Simplify with control stagegate processes from idea to launch to increase efficiencies and determine which projects make should launch based on the shifting state of the market

No wonder many of leading CPG companies rely on Loftware Solutions. Loftware Spectrum and Loftware Smartflow give you the power and flexibility to meet changing customer and regulatory requirements, improve response times and reduce overall costs - all while driving greater efficiencies across your extended supply chain and helping you reduce time to market. You can comply with customer and regulatory demands to keep product moving quickly —even across international boundaries.

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