Consumer Products

Demands Change. How Fast Can Your Labels and Packaging Artwork?

As consumer packaged goods (CPG) companies look to drive growth and brand differentiation, they work to expand their presence in global and emerging markets, along with ramping up customer engagement and expanding e-commerce offerings. To do this, these companies are looking for ways to create new efficiencies, react faster to changing customer requirements, address product customization, improve tracking and tracing of product, and even help thwart counterfeiters. Find out below how the right Enterprise Labeling and Artwork Management Solution can help.

Consumer Products Labeling Done Right

With a standardized, automated and integrated end-to-end barcode labeling and artwork management solution, CPG companies are able to make shipments more traceable, achieve consistent branding, reduce regulatory costs, eliminate data redundancy, and improve overall efficiency. This type of digital platform enables you to manage new product development throughout the product lifecycle and beyond to reduce time to reduce time to market and get ahead of your competition.

  • Automate and centralize labeling to improve accuracy and eliminate complex data replication and error prone manual processes
  • React quickly to changing customer, and regulatory requirements—avoid fines and delays
  • Empower business users to easily make changes to labels and artwork without affecting upstream systems - rapid, on-demand changes in color, branding, language and other requirements
  • Keep pace with brand variations utilizing dynamic data-driven labeling and packaging content to quickly change high volumes of SKUs for new and improved products and improve overall time to market
  • Easily build and share templates that comply with regulatory standards bodies (e.g. REACH, RoHS)
  • Support serialization, holograms and other technologies to increase efficiency and help prevent counterfeiting - also leverage GS1 standards to improve traceability in event of a recall
  • Simplify with control stagegate processes from idea to launch to increase efficiencies and determine which projects make should launch based on the shifting state of the market
  • Control projects while anticipating typical challenges and delays with advanced workflows and dynamic platform to track and manage changes
  • Manage your end to end critical path with real time access on project status for all your stakeholders to offer visibility regarding potential delays or process bottlenecks
  • Extend labeling and artwork management to suppliers, co-packers, 3PLs to improve collaboration and eliminate relabeling—save millions in inventory cost

No wonder many of leading CPG companies rely on Loftware Solutions. Loftware Spectrum and Loftware Smartflow give you the power and flexibility to meet changing customer and regulatory requirements, improve response times and reduce overall costs - all while driving greater efficiencies across your extended supply chain and helping you reduce time to market. You can comply with customer and regulatory demands to keep product moving quickly —even across international boundaries.

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