Robert O’Connor, Jr., President and Chief Executive Officer

Mr. O’Connor joined Loftware in March 2010. With over 25 years of experience in executive management of software companies, he brings a proven track record of success in company leadership, market development, sales execution, product strategy, software development, strategic partnerships and company funding. Before joining Loftware, Mr. O’Connor served as President and CEO of Softrax Corporation, an enterprise software company he led from inception to acquisition. Under his leadership, Softrax became the leading provider of billing and revenue management applications to high technology companies worldwide. Prior to Softrax, Mr. O’Connor was CEO of RBS Group, Inc., a software and services company that grew to become IBM’s largest business partner in New England. At that time, he was honored by IBM as one of the “Top 50 CEOs” among its business partners. He has also been recognized for his achievements and contributions with the Ernst & Young Entrepreneur of the Year Finalist Award. Mr. O’Connor is a graduate of Georgetown University and received his MBA from the University of Connecticut.


Brian Collin, Chief Financial Officer

Mr. Collin serves as Treasurer and Chief Financial Officer for Loftware. In addition to his responsibilities for corporate financial and legal functions, Mr. Collin oversees the Information Technology department as well as the Customer Service and Contract Administration organizations that manage customer relations, contract renewals, and software upgrades. Mr. Collin joined Loftware in 2000 as Controller, and was promoted to Chief Financial Officer in 2002. Prior to joining Loftware, Mr. Collin worked in public accounting with Berry, Dunn, McNeil & Parker (BDMP), the largest regional accounting and business advisory firm in New England providing clients with tax, business advisory, corporate recapitalizations, mergers and acquisitions and business valuation services. Before joining BDMP, Mr. Collin worked with Macdonald, Page & Co., providing clients with audit and tax services. Mr. Collin has a BS in Business Administration with concentrations in accounting and finance from the University of Maine.


Robert Rae, Jr., Vice President of Sales and Business Development

Mr. Rae brings 30 years of enterprise software sales and management experience to his role as Vice President of Sales and Business Development at Loftware. He is responsible for global sales and business development strategies and manages the direct sales, inside sales, strategic partner and channel organizations. Prior to Loftware, Mr. Rae served as the Senior Vice President of Worldwide Sales for StreamServe, where he helped to establish the Output Management provider as an industry leader, developed relationships with major partners including SAP and IBM and contributed to their successful acquisition by Open Text. Prior to StreamServe, Mr. Rae served as Global Account Executive, SAP America. In this role, he managed relationships with Fortune 1000 companies and contributed to SAP America’s explosive growth from 1994 to 2004. Prior to SAP, Mr. Rae held sales and marketing management positions at ASK and Strategic Computer Services. Mr. Rae earned his Bachelor’s Degree in Finance from Babson College.


Josh Roffman, Vice President of Marketing and Product Management

Mr. Roffman brings more than 15 years of marketing and product management experience to his role as Vice President of Marketing and Product Management. He is responsible for corporate marketing functions including marketing programs, communications and defining and overseeing the execution of Loftware’s product strategy. Prior to joining Loftware in June 2010, Mr. Roffman served as Vice President of Products at AFS Financial Solutions where he was responsible for driving product strategy, positioning, and marketing programs. As Director of Product Management at Softrax Corporation, Mr. Roffman built the product marketing and management organizations and spearheaded the introduction of its next–generation enterprise revenue management solution. At Infoseek, an internet search engine pioneer, Mr. Roffman launched a business information product selected by Netscape as a “Premier Netcaster Channel.” Mr. Roffman earned his B.A. degree in Russian and Government & Law from Lafayette College.


Mark Wick, Vice President of Software Development

Mr. Wick serves as Loftware’s Vice President of Software Development and has over 20 years experience in architecting and delivering world–class Supply Chain and Enterprise Application Integration software. Before joining Loftware, Mr. Wick was a founder and Senior Vice President of Blue Agave Software, a provider of solutions designed to help consumer goods suppliers understand, predict and respond to daily consumer demand. In 2007, Blue Agave was one of 10 companies ranked by Consumer Goods Technology magazine as a “Best in Class Supply Chain Solutions Provider.” Mr. Wick successfully managed the assimilation and development of Blue Agave’s products following its acquisition by i2 Technologies. At Oberon Software, Mr. Wick served as Vice President of Engineering and oversaw the development of Prospero, the first Enterprise Application Integration (EAI) product. Earlier, with Oracle Corporation he helped design and develop the Oracle Data Browser (now Discoverer). Mr. Wick holds a BS in Computer Science from MIT.


Paul Goldberg, Vice President of Product Strategy

Mr. Goldberg joins Loftware as the founder of Gap Systems, having worked in the global packaging and technology sectors for over 20 years. Prior to founding Gap Systems, Mr. Goldberg held senior management positions within the software sector for Energis Communications and Cascade Systems. At Gap Systems, Paul was responsible for global company leadership, product strategy, software design, strategic partnerships and go-to-market efforts. In 2007, Paul began to develop Smartflow from the ground up to help brands, retailers and pharmaceutical organizations increase their efficiency of their product and packaging lifecycle processes. Since then, Paul has gained extensive industry expertise, working with clients such as AstraZeneca, B&Q, Dermalogica, Kao Brands, Li & Fung, Pharmavite, Real Hypermarkets, and Topco. Under Paul’s leadership, Gap Systems helped many world leading brands, retail and pharmaceutical organizations manage their packaging product lifecycles across 80 countries. As a result, Gap Systems saw significant year on year growth which has resulted in Smartflow being recognized as a leading player in label & artwork management space, prior to the acquisition by Loftware.


Carol Mercer, Vice President of Administration and Human Resources

Ms. Mercer joined Loftware as Vice President of Administration and Human Resources in 1998 and is responsible for all of Loftware’s human resource development and management. This includes designing, planning and implementing all corporate wide human resource programs and policies including staffing, compensation, benefits, employee relations, training, and health and safety programs. Ms. Mercer has made a significant contribution to the development of a customer–focused/employee–oriented culture that emphasizes quality, continuous improvement, teamwork, and high performance. Prior to joining Loftware, Ms. Mercer had a distinguished career in bank management as Vice President of Fleet Bank where she was responsible for business development, lending, branch management and staff development. She is a longtime member of the Society for Human Resource Management and holds a bachelor’s degree in Business Administration from the University of New Hampshire.


Michael Ward, Vice President of Technical Services

Mr. Ward brings more than 20 years of experience in the management of software projects, sales engineering, technical support, and professional services to Loftware. In his role as Vice President of Technical Services, he leverages his extensive knowledge of programming languages, databases, and platforms to manage the Pre–Sales, Professional Services, and Technical Support Engineering groups. Under his leadership, these groups work in conjunction to deliver solutions to Loftware customers world–wide by providing implementation, training, and technical services as well as 24x7 technical support. Prior to joining Loftware in 2005, Mr. Ward led the coordination of product marketing opportunities with engineering and development groups at Network Vision Software. Mr. Ward held senior roles in several companies including: Celus Fasteners Manufacturing, Eurotherm Gauging Systems, Measurex Systems, and Aeonic Systems Inc. Mr. Ward holds a B.S. degree in Electrical Engineering from the University of Lowell.