Why Digitalization Is Increasingly Important

by Dalton Litzelman, on February 27, 2020

If you are looking for greater efficiency and enhanced productivity in your supply chain, one important aspect to consider is digitalization and automation. It’s no secret that digital technologies are having a profound impact on business as we know it and companies that aren’t willing and able to embrace the shift toward digital transformation are being left behind. Has your business decided it’s time to move from inflexible legacy systems and manual processes to a new agile digital approach? Doing so would encourage more effective collaboration and innovation. If your company is willing and able to adopt new business processes to meet requirements, you can easily scale your business to keep pace with the global economy.

When it comes to digitalization, keep in mind that labeling is at the forefront and it offers a key resource for curating digital information and converting it into a physical representation. At the end of the day, when you scan a label, you obtain vast amounts of information about the product and its journey through the supply chain. Furthermore, companies that take on this digital mindset can reap the benefits of a streamlined business and intelligent supply chain to become more flexible and deliver results while staying relevant in a shifting global landscape.

Efficiency Benefits from Automating Labeling

Eliminating labor-intensive and error-prone manual processes is proving to be highly effective,manual-labeling-process especially when it comes to labeling and artwork. If you are still using spreadsheets and routing physical folders for review and approval of labels and packaging art, you are adding unnecessary time and risk to your product life-cycle. There is a digital solution for labeling and packaging artwork that offers new levels of control and consistency. It enables business users to dynamically make changes and adjust complex labeling variations to meet customer and regulatory requirements. Have you ever struggled to keep track of a project? Well, automating critical paths with intelligent workflows that identify when projects are behind schedule or at risk of running late, allows you to take corrective action.

What About E-Labeling?

E-Labeling is just one more aspect of digitalization which involves scanning a barcode to bring you to a web-page with additional label information. This is becoming more and more common because e-labeling provides added data, offers custom content and it can be used for specific demographics, as well as include more up-to-date information. In industries where there is a plethora of information that needs to be included on labels, e-labeling can help keep the data in order.


For example, think about Information For Use pamphlets. These are commonly used by Pharmaceutical companies who need to provide extensive label information about the product. This typically has been done with large, fold out labels, which can be extremely hard to read. For that reason, we found that 85% of Life Sciences respondents from our 2020 Top 5 Trends report plan to deliver their Information For Use electronically in the next three years. in the same survey we identified that 90% of respondents thought it would be beneficial to automate processes with an end-to-end labeling and artwork management solution to maintain consistency with label data.

To get further insight on this year's Top 5 Trends in Labeling and Packaging Artwork, download the full report.

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Topics:Artwork ManagementLabeling TrendsBarcode Labeling