The Importance of Color Labeling in the Supply Chain

by Maureen Perroni, on August 1, 2017

Screen_Shot_2016-09-07_at_4.35.34_PM.pngIn today’s global supply chain, the colors used in labeling can be just as communicative and as important as the words or the label data. It’s no longer just important to show a pretty label on a finished product – demand for color labeling has moved beyond finished goods and businesses are beginning to see the importance of using color labeling throughout the entire supply chain.

The need to support color label printing is becoming more prevalent across all industries in order to meet evolving customer and corporate branding requirements. Also, new government regulations, which require the use of color, are leading businesses to completely overhaul the way they identify and label products. These evolving mandates are further driving investments in color labeling. With these impending changes it’s becoming increasingly important to have a solution in place that allows companies to quickly and easily add color to their labels and adjust to shifting circumstances. Therefore, as customers’ demands change companies must evolve their supply chain labeling strategies right alongside their products and processes to avoid any disruptions in their supply chain.

Loftware’s Enterprise Labeling Solutions empower companies to deal with today’s complex labeling requirements and regulations, providing the ability to support high levels of variability with unprecedented speed, agility and scalability to support all forms of regulatory and customer requirements.

For more information on how your company can streamline color labeling to meet your customer and regulatory requirements downlaod our new report on color labeling.

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