[Video] Waging War on Counterfeiting

by Scott Vigneault, on June 15, 2016


At the Annual Spring Conference of the International Anti-counterfeiting Coalition, speakers stressed that governments may not be able to work together quickly enough to stop the growth of counterfeiting and piracy.
Between 2008 and 2013, the OECD estimated that trade in counterfeit products grew by more than 200 billion dollars. Today, this represents more than 2.5 percent of all world trade. It will fall to industries to secure the global supply chain and protect consumers from fake goods.

A comprehensive Enterprise Labeling strategy is the first line of defense against counterfeiting. Loftware's centralized labeling solution allows industries to implement the serialization and traceability techniques they need to track legitimate goods throughout the supply chain, ensuring the customers get exactly what they pay for.

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