[Video] Local Businesses Should Embrace Omnichannel

by Craig Hodgson, on September 7, 2016

Screen_Shot_2016-09-06_at_4.27.15_PM.pngSometimes, it can feel like major online retailers are swallowing up smaller brick-and-mortar shops. But it doesn't have to be this way. An omnichannel strategy can give local stores the competitive advantage they need to stay relevant in today's marketplace.

The omnichannel approach blurs the lines between online and physical shopping, allowing customers and retailers to take advantage of the best aspects of both. Buyers might research products online and then head to the store to purchase them, or they may wish to inspect them in person before heading back online to get a better deal. Smaller retailers need to build out their websites so these sales get made, regardless of where the consumer happens to be.

Omnichannel marketing can't work without a highly responsive inventory system, and that's where Enterprise Labeling comes into play. Accurate barcode labels save time and shipping costs, ensuring that customers don't have to wait for their products.

For more on retail labeling check out Retail Industry page.