[Video] How Supply Chains Must Evolve For Omnichannel

by Jessica Plourde Hutter, on November 22, 2016

Screen Shot 2016-11-22 at 2.42.00 PM.png

In the retail industry, businesses are seeking to attract customers with omnichannel strategies. By offering a seamless shopping experience in stores and online, retailers hope to expand their audience.

This is an opportunity to reach out to a generation that is addicted to smartphones, but it poses a challenge to the supply chains that ensure products remain in stock. The problem is that many supply chains are siloed, making it difficult for them to seamlessly serve audiences on multiple platforms.

To make omnichannel marketing work, it's important to break down these silos. That's where Enterprise Labeling can help. Accurate barcode labels save time and shipping costs, ensuring that customers don't have to wait for their products.