Transforming an Industry and Now Our Brand

by Josh Roffman, on October 13, 2021

Over the past 30 years, we’ve been busy transforming the labeling industry. Now, following the recent combination of Loftware and NiceLabel, we’re redefining ourselves and transforming our identity with a new unified brand that highlights the spirit of our combined organization. 

The union of Loftware and NiceLabel has provided our customers and partners with greater access to the most robust solutions, technologies, features, and capabilities enabling them to create new efficiencies across labeling and packaging artwork management, all from a single solutions provider and cloud leader.  

The combination brought together 60 years of combined expertise in solving labeling challenges for companies of all sizes throughout a wide range of industries across the globe. Now, the Loftware corporate brand will extend across the entire product portfolio, solidifying our position as the largest software company in the world specializing in Enterprise Labeling and Artwork Management solutions. 

Our look has changed but not our commitment  

These are incredibly exciting and important times for Loftware. We’re excited to unveil our new corporate identity which reflects the true essence of who we are as a combined organization and includes our mission, our strategy, our values, and our visual brand. We believe this new brand captures the spirit of Loftware – bold, modern, global, and innovative, while embracing the personality, humanity, and diversity of the company. 

Loftware and NiceLabel have always placed the highest importance in the overall wellbeing and interests of our employees, our customers, and our partners. This ongoing commitment is still at the forefront of everything we do, and it further unites us as a global team. 

Bob O’Connor, Loftware President and CEO, said: “Our size and scale have already allowed us to expand investments in products, people, and systems to the extent neither company could have ever previously considered. We now truly offer the industry’s broadest and most advanced solutions, services, and support enabling us to help businesses of all sizes and across all industries to digitally transform their supply chains and solve business challenges. 

“We have never been in a stronger position to elevate mission critical labeling and Artwork Management solutions, transform businesses, and revolutionize the industry.” 

Find out more about our brand refresh here.