Modern Barcode Labeling: Integrated and Efficient

Barcodes bridge the digital and physical worlds of the supply chain.
Barcodes bridge the digital and physical worlds of the supply chain.

Using barcodes to track goods through companies' supply chains is hardly a new idea. However, there is a new urgency to printing these identifiers. Logistics processes that span complex international operations can't move at their ideal speed unless the barcodes that keep products visible are fast and efficient.

One way to improve the usefulness of barcode labels is to integrate labeling systems with the other critical business applications companies employ. These customer relationship management and other platforms are the connective threads that run under the surfaces of today's digital companies, and adding labeling to the mix is one way to drastically increase the consistency and effectiveness of tracking.

Modern Software Priorities

Today's companies tend to have many more digital elements throughout their supply operations than were present in the past. This is a natural consequence of general process acceleration. According to Supply Chain Dive, companies become more efficient when they run solid CRM systems to track both suppliers and eventual buyers. These products are at their best when they are consistent between different parts of the company - integrating up-to-date tech in one area but not others can lead to confusion and miscommunications.

As Manufacturing Business Technology noted, CRM matters in supply chain management because keeping processes on track relies upon fast and accurate data from multiple sources, with various companies having input. A good CRM system can act as the hub for this data, connecting the various other technologies employees use to keep them in the loop.

Where Barcode Labels Fit In
In today's manufacturing, logistics, retail and other operations, barcode labeling systems make a valuable part of this data-driven ecosystem. When labeling is based on business processes from existing CRM systems and integrated software products, companies can deliver consistent and helpful barcodes across their partner networks.

Barcode labels create a bridge between the connected and orderly world of digital data and fast-moving physical processes. In today's supply chains, that connection is valuable.

For more on barcode labeling check out our recent report "The Changing Landscape of Barcode Labeling."


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Max Manikian

Posted By Max Manikian

Max Manikian brings 15+ years of Enterprise Software experience to the Loftware team. An account manager specializing in working with mid-market to large enterprise operations in the consumer goods and manufacturing industries, his customers include well-known brands such as: Acushnet, Trek, Serta, and Helen of Troy.

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