Support Customers With Clear And Consistent Labeling

by Maureen Perroni, on September 12, 2016

Screen_Shot_2016-09-06_at_11.47.45_AM.pngCompanies need a standardized, centralized and integrated solution for consistent labeling.

For a label to be effective, it needs to be clear and easy to understand. And if companies want their customers to understand their labeling, they need to ensure that it is consistent so as to avoid confusion.

For instance, Wal-Mart recently completed a survey of its label suppliers to determine how many different types of date labels it had in its stores, according to the Northwest Arkansas Democrat-Gazette. The answer? Forty-seven, which Frank Yiannas, Wal-Mart's vice president of food safety, called "surprising."

"Every time we say that, people are in awe," he added.

"For a label to be effective, it needs to be clear and easy to understand."

Because date labels often contain different pieces of information and methods of phrasing - such as "sell by" or "best before" - customers often experience confusion. It's important for companies to develop consistent, recognizable templates and adhere to specific rules regarding how the message is displayed. 

This principle applies not only to informational labels, but logos as well. Firms want to reinforce their brands in the eyes of shoppers, but may find this difficult to do if they cannot settle on one design. 

The simplest solution may, at first glance, appear to be to adopt pre-printed label stock. But this can end up being costly and wasteful if, especially if the labels have to be changed. It's better for companies to seek out a centralized, integrated solution. This type of solution offers access to a source of truth for data and labels can be altered dynamically - reducing the number of templates needed. This allows them to seamlessly meet a wide range of specific requirements while ensuring brand awareness and maintaining clarity.

Regardless of what you are trying to label, an Enterprise Labeling Solution can help you achieve the level of consistency that your customers expect and rely on.  For more on meeting customer labeling requirements check out this other blog post on "Best Practices for Allowing Rapid Label Change."