How Crabtree & Evelyn Reduced Time to Market

by Sam Ireland, on September 3, 2019

Loftware helps organizations all around the world transform their packaging processes. This post outlines how Crabtree & Evelyn benefit from our solutions.

In a recent interview with Loftware, Marylyn Styles, Print Production Manager within the Global Product Development team at Crabtree & Evelyn explored the importance of optimizing time to market. She also discussed how the business is able to shave four to six weeks off the time to market for each product using Loftware Smartflow. The benefits can be summarized as follows:

Streamlined collaboration:

With the pace of modern business, collaboration is key. The ability to have a real-time view of projects and tasks for multiple products has proven invaluable. It’s simple for stakeholders to see what they need to be doing to deliver ‘their piece of the puzzle’ and ensures that they don’t waste time waiting for another team to hand-off to them – a lot of it can now be done simultaneously.

Removal of traditional, manual processes:

The complexities of getting a product to market have grown significantly in recent years. As a result, coordination has become increasingly crucial. Traditional manual processes, such as email and spreadsheets, simply don’t lend themselves to modern ways of working and don't provide the levels of control and collaboration that are required to deliver effective results. Loftware Smartflow allows the team to always be connected to a project and ensures that no time is lost in the race to get a product to market.

Assurance in the hand-off to suppliers and vendors:

The number of people that have a role to play in getting a product to market grows in-line with the complexities outlined above. The hand-off to suppliers and vendors has, in the past, had a certain amount of risk attached to it simply because it might mean that the project is now being looked after by a different site, in a different location or in a different country. Thanks to Smartflow, even though the teams involved are remote, they can still gain the same levels of project insight as local teams. They are able to collaborate much more effectively with other stakeholders, allowing Crabtree & Evelyn to ensure that time to market is optimized, right up to the first product coming off the line.

If you want to find out more about the Crabtree & Evelyn story take a look at our Customer Interview below.


Topics:Consumer ProductsRetailArtwork Management