High-volume Barcode Labeling Increasingly Possible In-house

by Max Manikian, on June 26, 2017

Printers and software must both be optimized for barcode labeling success.
Printers and software must both be optimized for barcode labeling success.

Keeping the manufacturing supply chain moving means increasing the speed of every individual step of production, labeling included. Seeing as there's no way to ship products out without their labels, it follows that labeling is a mission-critical process.

Increasing labeling's speed and volume to meet the demands of a modern, global supply chain means mastering each side of the hardware-software divide. The other is made up of high-speed industrial label printers from manufacturers such as Zebra Technologies, Datamax, Toshiba and more.

The Rising Printer Market

Plenty of companies are purchasing their own barcode printing hardware. Hexa Research found that the worldwide market for these assets will top $3.8 billion by 2024. The research organization found U.S. and European companies are the main drivers of demand for the technology. It also named Toshiba, Zebra and Avery Dennison/Monarch among the top brands.

"Between the pervasiveness of barcode tech and the ease of printing, the future appears bright."

Using a modern barcode printer can be surprisingly efficient and effective. Zebra's CEO Anders Gustaffson told Barron's that barcode printing averages under a cent per item. He points to this reasonable price as proof that no matter which direction identification scanning takes in the future, barcode printing should still be part of the picture. Between the pervasiveness of the tech and the ease of printing, the future of label printing appears bright.

Hardware Meets Software

If either the hardware or the software involved in a label printing operation is deficient, it could fail to live up to its potential. Combining high-speed hardware with feature-packed software is essential for organizations that want to keep their supply chains moving.

Another important characteristic to look for in labeling software is the ability to work with printers managed by facilities across the enterprise and around the globe. Companies today don't limit themselves to a single region, which works in favor of standardized labeling solutions that can be integrated with enterprise business applications.

For more on the benefits of deploying an Enterprise Labeling Solution, check out our paper on "The Changing Landscape of Barcode Labeling."

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Topics:Supply ChainManufacturing