Food Supply Chains Must Be Ready to Change

by Denny Ross, on October 23, 2017

Food for overseas sales must meet ever-changing labeling requirements.
Food for overseas sales must meet ever-changing labeling requirements.

The global market for food products, from ingredients to prepared items, is a great source of potential sales for ambitious companies. That said, efforts to make sales in overseas territories could quickly go awry due to changing regulations and fluctuations in demand. It's clear that to compete today, businesses that manufacture or distribute food and beverages should be agile and adaptable, ready to quickly react to the many outside factors that can affect them.

These businesses are recognizing that in order to keep pace, they need to accelerate the beginning of the supply chain - providing suppliers access to data which enables them to print labels.  This practice improves accuracy and consistency and helps to ensure GS1 compliance, as well providing improved visibility into arrival dates. It also can help with a companies bottom line by eliminating the exorbitant labor, label and warehousing costs which are incurred from relabeling.

International Rules Can Change

A recent example of rules affecting potentially huge quantities of food comes from China. Reuters reported that a new law demanding health certificates for every food item entering China has been pushed back two years, mere days before it was slated to go into practice. The regulation was first announced in April of 2016, meaning it initially had an implementation period of just over a year.

Laws affecting international food sales in China are highly relevant around the world. The international commerce outlook for the country has become impressively large, according to PYMNTS. The site pointed out that two trends are simultaneously taking hold in China, with more consumers willing to buy goods across borders and individuals interested in purchasing food online. Considering the country's scale, producers of all kinds are likely monitoring its demand fluctuations and trade rules attentively.

Always In Compliance
Selling food products across borders is a challenge, but comprehensive food and beverage labeling solution can help companies overcome. Labels generated from consistent, central databases can accurately and easily be tuned up to fit the requirements of certain markets or territories. When these demands are prone to change, it's especially important to have the unparalleled control that such a system gives.

Advanced labeling systems incorporate business logic allowing users to quickly implement needed updates that will make the labels conform with up-to-date local needs. There is a world of potential markets out there for food and beverage companies that are flexible enough to reach it.

For more on labeling for Food & Beverage check out our Q&A report on that topic.



Topics:Supply ChainRegulatoryLabelingFood & Beverage