Convergence 2021: 7 Takeaways From the Industry's Biggest Event

by Laura Hindley, on October 29, 2021

This past week we were delighted to welcome close to 2,000 people to Loftware’s annual Convergence event, the only user group conference dedicated to Enterprise Labeling and Artwork Management.   

This year’s virtual conference was a new experience for us, as we opened the event up to the public for the very first time. In doing so, representatives from 986 companies, 85 countries and 35 industries joined us to discuss some of the most pressing issues in labeling and packaging artwork today. This is a Loftware record! 

We were thrilled to engage with customers and labeling professionals around the globe, while offering a mix of engaging presentations, product demos and 1:1 meetings with Loftware team members and product experts. 

Convergence 2021 LinkedIn_Day 1

Read on for seven highlights from the event and on-demand access to the recorded sessions.  

#1 Sneak Peek: Top Trends in Labeling & Packaging Artwork for 2022. One of our most popular sessions, hosted by Josh Roffman, Loftware SVP Marketing and Product Management, and Maureen Perroni, Loftware Director of Content and Communications, delved into the early results from our annual Top 5 Trends survey. Josh and Maureen looked at what’s top of mind for labeling professionals, covering everything from cloud-first labeling strategies to the lasting impact of COVID on supply chain operations. You can watch a recording of the live session here. 

#2 How Does Your Labeling Stack Up? On days two and three, Ken Allen, Loftware VP of Marketing, discussed how labeling companies can use the Enterprise Labeling Maturity Model to take their labeling to the next level. Ken offered guidance to help organizations diagnose and better understand their strengths and weaknesses against nine key areas in labeling. Following the session, attendees had the opportunity to complete their own labeling assessment which included a personalized labeling score and a custom-tailored report. Watch on-demand here.  

#3 SAP Presents: The Future of Labeling for SAP S/4HANA. Ralf Coenning, Chief Product Owner for Product Compliance at SAP, discussed how SAP’s roadmap for labeling has evolved with S/4HANA, as well as the prominent role Loftware solutions have in this next generation approach. This was a popular session for SAP customers who were looking to understand where SAP’s strategy for labeling and the cloud is heading. A recording of the session is available to watch here 

#4 VDC Analyst Perspective: Label Accuracy and Traceability, Enablers of Supply Chain Success. Achieving and maintaining barcode labeling accuracy and traceability throughout an organization’s supply is critical. However, it’s not an easy task and costly errors can be made. This topic was top of mind for Richa Gupta, VDC Analyst, and Loftware’s Josh Roffman on days two and three of Convergence. During a 30-minute session, Richa and Josh discussed the importance of managing labeling complexities, enabling traceability initiatives and ensuring accurate and consistent labeling. They also explored how labeling in the cloud allows top organizations to extend labeling to supply chain partners and reduce costs. Watch on-demand here 

#5 Keynote: Reintroducing Loftware, What Our Vision and Values Mean for You. Thursday’s keynote, presented by Bob O’Connor, Loftware President and CEO, covered Loftware’s unified mission, visions and values and what they mean for our customers and partners. Hear from Bob as he discusses Loftware’s exciting global brand refresh and our revitalized corporate values following this year’s combination with NiceLabel here 

#6 Keynote: COVID-19 Impact on Global Supply Chains, Interview with Prof. Willy Shih, Harvard Business School. Another popular session among Convergence attendees was an interview with Professor Willy Shih from the Harvard Business School. Prof. Shih discussed the impact of COVID-19 on global supply chains and shared his perspective on how companies have been impacted by a supply/demand shock and how they are starting to rethink their supply chains, highlighting the role labeling serves as an enabler for harmonious global trade. View the session here 

Convergence Day 2_Social

#7 Convergence Partner Day! Leading up to the main conference, Loftware also held a full-day event for channel partners. Hundreds of attendees got an exclusive preview of the new Loftware NiceLabel 10 release and learned about our new training platform and enhanced Partner Program. For any existing Loftware partners that couldn’t attend this special event, see what you might have missed here. Please note, you must be an existing partner to gain access. 

Topics:Artwork ManagementLoftware NewsLabeling Trendsevents