Color is Crucial for Effective Barcode Labeling

by Maureen Perroni, on May 27, 2016

Screen_Shot_2016-05-23_at_2.52.16_PM.pngOSHA's GHS classification and labeling system for chemicals mandates that products that pose specific hazards must be marked with corresponding symbols.

It's no secret that a bright, colorful product can attract attention in a way that something dull and drab cannot. But for manufacturers, the use of color is about more than boosting a marketing strategy. Color is crucial for creating effective, accurate labeling that can improve supply chain efficiency, reduce errors and better comply with government regulation.

In the 2016 Enterprise Labeling Trends Survey, 99 percent of more than 600 supply chain and IT professionals agreed that regulatory labeling requirements will be more important within three years. In addition, 41 percent of those surveyed said that the inability to meet these requirements could lead to a loss of business. To meet a wide range of these regulatory requirments, as well as customer and branding requirements, companies must be able to print color barcode labels. 

For instance, OSHA's GHS classification and labeling system for chemicals mandates that products that pose specific hazards must be marked with corresponding symbols. These have to be superimposed over a white background and be surrounded by a bright red boarder. The regulation calls for the color red specifically, noting that this will better convey the concept of danger and make important warnings easier to spot.

Supporting color printing not only enables compliance to meet key regulatory mandates and evolving business requirements, it removes the need for pre-printed label stock, helping companies save time and money. When manufacturers rely on pre-printed labels, any type of change or label variation means existing labels must be switched out, resulting in lost time and reduced efficiencies. Additionally, there are significant costs associated with storing pre-printed labels and the waste associated with those labels when changes are made and the existing stock becomes obsolete. Alternatively, with color label printing, changes can be made dynamically to allow printing of the specific labels at the time they are required.

Download our 2016 Top Five Trends in Enterprise Labeling to find out more about how the demand for color labeling is increasing.

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