Avoiding Labeling Errors In A Complex Market

by Maureen Perroni, on September 21, 2016

Screen_Shot_2016-09-21_at_9.23.35_AM.pngIn a number of industries, product complexity has increased to the point where detailed labels are vital.

When is a label design of acceptable quality? Over the years, the answer to this question has varied. As noted by an article in MD+DI Magazine, there was a time in the recent past when labeling wasn't considered to be near as important as it is today. In fact, product makers assumed that few customers would read their label.

What changed? In a number of industries, product complexity has increased to the point where detailed labels are vital. In addition, government regulations and a more informed customer base have led to an additional focus on user instructions and product warnings.

"When is a label design of acceptable quality?"

For instance, the development of complex new medical devices has pushed the U.S. Food and Drug Administration to take a closer look at some of the most egregious labeling mistakes that may occur. Some problems, according to MD+DI Magazine, include vague user instructions that can be interpreted in different ways, as well as safety warnings that are not located where they are supposed to be.

The problem of inadequate labeling has also been identified in the food and beverage industry, where a growing awareness of allergies and other health issues has led to higher demand for better labeling. In fact, the USDA has a list of some of the most common labeling mistakes. These include incorrect or conflicting product names, information that does not match ingredient lists, and questionable nutrition claims.

It's true that the rapid pace of today's market and regulatory environment makes accurate labeling difficult, and increasing consumer demands only add to the complexity. An Enterprise Labeling Solution ensures that labels are accurate and based on a single source of truth, avoiding serious errors.

More more on how an Enterprise Labeling approach can help companies avoid labeling errors and implement a consistent, accurate labeling solution, download the special report sponsored in part by VDC Research.

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