Sam Ireland is International Marketing Manager at Loftware with responsibility for marketing activity in the EMEA and AsiaPacific regions. Over the past 11 years Sam has worked for and with leading brands to develop marketing and communications campaigns that increase brand awareness, improve marketing performance and support business growth.
Recent Posts by Sam Ireland:
by Sam Ireland, on November 11, 2021
The ever-changing digital economy places increasing pressure on organizations to optimize time to market to gain a competitive edge. So, how can you improve performance by putting labeling and packaging in the fast lane? Getting …
Read Storyby Sam Ireland, on December 8, 2020
2020 has likely tested the resilience, optimization, and agility of your business processes to the extreme, but how did your labeling and packaging perform? For many, COVID-19 highlighted significant weaknesses …
Read Storyby Sam Ireland, on September 3, 2020
Data integrity, regulatory compliance, and supplier labeling are areas of vital importance to chemicals companies. Over recent years, leading companies in this space have sought to adopt an Enterprise Labeling …
Read Storyby Sam Ireland, on July 2, 2020
Sign-up for our webinar with GS1 US taking place on Wednesday, July 14th at 11am ET, where we will be exploring how you can deliver supply chain continuity with GS1 …
Read Storyby Sam Ireland, on May 5, 2020
The European Parliament has voted to extend the deadline for the implementation of the EU Medical Device Regulations to May 2021, subject to member state approval. As a result, we’re …
Read Storyby Sam Ireland, on March 24, 2020
In these uncertain times, businesses are looking at their strategic plan for 2020 and considering what elements of it remain a priority given the current global context. They are focusing …
Read Storyby Sam Ireland, on March 17, 2020
We recently published a report focusing on Ease and Efficiency in labeling and product packaging. In it we explore how Loftware supports organizations across the globe to deliver an impact …
Read Storyby Sam Ireland, on December 17, 2019
With digital transformation being a driving force of business improvement, you need to ensure that your barcode labeling and artwork processes don’t get left in the dark ages. Adopting a …
Read Storyby Sam Ireland, on September 2, 2019
We are delighted to be part of Pharma & Device Packaging and Labeling 2019, taking place in Berlin, September 10-11. Launched in 2018, the event brings together leaders from across …
Read Storyby Sam Ireland, on April 16, 2019
If so, you won't won't want to miss this year’s European UDI Forum, taking place in Brussels, April 24-25. Loftware will be a sponsor at this year's event, which provides an opportunity for leaders from …
Read Storyby Sam Ireland, on March 7, 2019
The U.K. and Europe are redefining their trade relationship. The process has been unpredictable. The clock is ticking for the United Kingdom and European Union to finalize plans for the …
Read Storyby Sam Ireland, on February 14, 2019
The LogiMAT 2019 exhibition is fast approaching. Following a successful 2018, Loftware will be exhibiting again this year. The event takes place from 19-21 February a the Stuttgart Trade Fair …
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