Leadership

Executive Team
Loftware is a privately-held company that has been designing and deploying Auto ID solutions for over 20 years.

Robert O'Connor, Jr., President and Chief Executive Officer
Mr. O’Connor serves as Loftware’s President and Chief Executive Officer, having joined the company in March 2010. With over 25 years of experience in executive management of software companies, Mr. O’Connor has a proven track record of success in company leadership, market development, sales execution, product strategy, software development, strategic partnerships and company funding. Prior to Loftware, Mr. O’Connor served as President and Chief Executive Officer of Softrax Corporation, an enterprise software company that he led from inception to acquisition. Under his leadership, Softrax became the leading provider of billing and revenue management applications to hundreds of high technology companies throughout the world. He was responsible for articulating the company’s initial vision, securing venture capital funding and executing a clear strategy of market and customer focus that led to significant growth that positioned Softrax for industry leadership. Prior to Softrax, Mr. O’Connor was CEO of RBS Group, Inc., a software and services company that grew to become IBM’s largest business partner in New England. At that time, he was honored by IBM as one of the “Top 50 CEOs” among its business partners. Mr. O’Connor is a recognized thought leader and is a frequent speaker on all aspects of software business operations including company growth, sales and marketing, capital raising, M&A, business models and other operational topics. He has been recognized for his achievements and contributions with the Ernst & Young Entrepreneur of the Year Finalist Award. Mr. O’Connor is a graduate of Georgetown University and received his MBA from the University of Connecticut.

Brian Collin, Chief Financial Officer
Mr. Collin began in public accounting with Macdonald, Page & Co., in Portland, Maine. In 1998, Mr. Collin joined Berry, Dunn, McNeil & Parker, the largest regional accounting and business advisory firm in New England, mainly providing clients with tax, business advisory, and business valuation services. In July of 2000, he joined Loftware as Controller and was later promoted to Chief Financial Officer. Brian Collin has a BS in Business Administration with concentrations in accounting and finance.

Michael Rennell, Senior Vice President of Global Sales and Marketing
Mr. Rennell brings to Loftware a broad and diverse management experience both domestically and internationally in the software enterprise space. He joined Loftware following a series of high-level sales, marketing and corporate management and development roles over the past 10+ years with organizations such as Foedus Group, Linedata Services, Newmarket International, and NEC Canopy International. Most recently, he was Managing Partner at Lighthouse Virtualization Group, a subsidiary of Lighthouse Computer Services, focused on aggressive growth in the delivery of comprehensive Virtualization Infrastructure technologies and solutions.

Carol Mercer, Vice President of Administration and Human Resources
Mrs. Mercer assumed her current duties at the company in 1998 after a successful 23 years career in banking with Fleet Bank where she achieved the position of Vice President. Mrs. Mercer is responsible for all human resource development and reports directly to the CEO. This includes designing, planning and implementing human resource programs and policies including staffing, compensation, benefits, employee relations, training, and health and safety programs. Mrs. Mercer holds a bachelor's degree in Business Administration.

Investors



Shore Points Capital is a private equity firm led by the former managers of the Private Capital Group of BNP Paribas. Shore Points focuses on investing in middle market companies that concentrate in the software, service, manufacturing and distribution industries.

Further information on Shore Points Capital is available at www.shorepointscapital.com.

Board of Directors and Advisors

Eric Anderson
Mr. Anderson's long career in the auto identification and supply chain industry dates back to 1984 at a small Boston firm that co-authored the industry-standard barcode symbology, Code 39. Later in 1986, Mr. Anderson joined Intermec Corporation, a Seattle, WA based manufacturing company and a leader in barcode data collection, scanner, printer hardware and media products. In 1988 Intermec was acquired by Litton Industries where Mr. Anderson was responsible for growing a lucrative sales territory for the company. Joining the company in 1995, he served Loftware as CEO until his retirement in early 2010 while remaining on the Board of Directors of Loftware.

Thomas S. Rittenhouse
Mr. Rittenhouse has been a member of Loftware’s Board of Directors, Compensation Committee and Chairman of the Audit Committee since 2005. Mr. Rittenhouse is a seasoned executive with a 39–year career in the retail and global supply chain industries. From 1997 until his retirement in January 2004, he served as President and Chief Executive Officer of the Uniform Code Council, Inc. a global organization which sets standards for bar–coding and electronic commerce. Since September 2004, he has been a consultant to Ralston Center, a not–for–profit organization which develops programs and services that address the medical, mental health and quality of life needs of older adults. Mr. Rittenhouse also sits on the boards of A.C. Moore Arts & Crafts, Inc., StarCite, LLC, University of Pennsylvania Institute on Aging, and Freedoms Foundation at Valley Forge.

Ed Irwin
Ed Irwin, a founding partner of Shore Points Capital, brings more than 16 years of private equity and merchant banking experience to the firm. From 1996 to 2006, at BNP Paribas, Ed originated and executed equity investments in a variety of sectors, including software, electronics, telecommunications, aerospace, power equipment, restaurants and supply chain management. On behalf of Shore Points Capital or BNP Paribas, he served or serves as a board member or board observer of Loftware Inc.; ARGI; SirsiDynix; TSD Rental; Breckwell; Turner Brothers; Global Power Equipment; OK International and Racal Electronics.

Before joining BNP Paribas, Ed worked for 12 years at Chase Manhattan Corporation, most recently as a Principal and founding member of Chase Capital, Chase's original private equity investing group (a predecessor to JP Morgan Partners). In addition to his experience at Chase Capital, Ed worked in Chase's Merchant Banking Group, the Recovery and Restructuring Group and Operations Management.

Ed received a B.A. degree from Harvard College and an M.B.A. degree from the Wharton School at the University of Pennsylvania.

Steve Alexander
Steve Alexander, a founding partner of Shore Points Capital, brings more than 24 years of private equity and merchant banking experience to the firm. Steve originated, and from 1989 to 2006 headed up, Paribas’ and BNP Paribas’ private equity investment activities for North America. He originated and executed equity investments in a variety of sectors, including media, electronics, specialty chemicals, business services, restaurants and healthcare services. On behalf of Shore Points Capital or BNP Paribas, he served or serves as a board member or board observer of numerous companies, including ARGI; Loftware; Breckwell; TSD Rental; Alabama Outdoor Advertising; Special Devices, Inc.; Reilly Corporation; Nursefinders; Astra and Huddle House.

Mark Shufro
Prior to joining the Greyrock Principals Mark worked for GE Capital from 1981 to 1990 where he held positions in finance, consumer finance, securitization, leveraged leasing and leveraged buyout lending. Mark is a graduate of Brown University with a combined degree in Math and French and holds an MBA from New York University’s Stern School of Management.

Robert B. Schmidt
Mr. Schmidt has been an advisor to the Board of Directors of Loftware Inc. since 2006. Mr. Schmidt was Vice President of Fletcher Spaght and head of its High Technology Practice Group from 1996 through the end of 2008. Before joining Fletcher Spaght in 1988, Mr. Schmidt was EVP and Chief Operating Officer of Dorman Bogdonoff, a manufacture of membrane switches and keyboards. Mr. Schmidt was a founder and CFO of Massachusetts Computer Corporation (now Concurrent Computer Corp). Now semi–retired, Mr. Schmidt actively led strategy–consulting projects in his practice group, and remains actively involved in sourcing and evaluating potential investment candidates for Fletcher Spaght Ventures, where he is a member of the Investment Committee. Mr. Schmidt is an Observer or Board Member of three venture–backed companies, Soleo Communications, QuickStudy Radiology, and TSD Rental, Inc.