What Are Your Branding Challenges?


Your team has put a lot of effort into creating a distinct, recognizable brand. How can you be sure that product labels—often produced worldwide by remote plants and third-party distributors—stick to these same high standards?

Labeling matters to you because:

  • Product and shipping labels are often your “first face” to customers
  • Disparate or siloed labeling processes provide no visibility or consistency into label design
  • Existing design tools don’t support standards for brands, colors, fonts, imagery or logos
  • Poor translation on labels hurts brand image when entering new markets
  • Label review process is disjointed or non-existent; “who knows what’s on the label?”

How Enterprise Labeling Helps

  • Gain visibility into labeling by standardizing and centralizing on a single platform
  • Quickly add logos, brand colors and fonts, multiple languages, etc. with WYSIWYG interface
  • Make label updates quickly and easily using business rules —without relying on IT
  • Own your part of the label; make mass changes across multiple templates with layers
  • Review and approve labels with an auditable workflow that supports eSignatures
  • Extend label templates to trading partners to ensure brand consistency across your global supply chain


What Our Customers Are Saying

Since our company went with SAP, Loftware has made it easier to maintain consistent labeling.
-Frank Cantrell, System Administrator, Dana Holding Corporation
Source: TechValidate. TVID: 189-4DD-D32

Latest Resources

Enterprise Labeling Meets Artwork Management
White Paper: Enterprise Labeling Meets Artwork Management
For years businesses have struggled with managing the growing complexities of their supply chain labeling and go-to-market packaging content. With these functions increasingly sharing similar content and stakeholders, it makes sense to have a unified approach to create, manage and approve labeling and artwork. Learn how this convergence is happening today.
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A New Approach to Labeling in Your Supply Chain
Today’s supply chains are complex with many stakeholders, each with their own unique roles and demands. See how Loftware Spectrum meets these various demands with a powerful, scalable 100% browser-based platform that centralizes labeling and empowers users throughout your organization.
Spectrum 3.5 Webinar

Enterprise Labeling for Dummies
Written for executives and other supply chain professionals, it will get you up to speed on everything labeling quickly. The book spells out the essentials for Enterprise Labeling success and highlights labeling trends that are keeping companies on their toes.
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2018 Top 5 Trend in Enterprise Labeling Report
2018 Top 5 Trend in Enterprise Labeling Report
How has labeling changed with digital transformation and the new global supply chain model? As businesses become more global and complex, companies need to look at labeling differently. Download the latest report to get the top labeling trends for 2018.
Download Now