Color Label Printing Adds Efficiency

by Jessica Plourde Hutter, on February 19, 2016

Color Label PrintingLabeling isn't just about looks or moving products once they are on the shelf. Color label printing capabilities are incredibly useful when designing labels. While many manufacturers are required to comply with strict federal regulations regarding product labeling, others are seeing an increase in demand for customer specific labeling requirements such as branding. 

One regulation in particular, the Globally Harmonized System (GHS) — which applies to chemical manufacturers in Europe and Asia and will soon be adopted around the world — sets rigorous standards governing the labeling of chemical products. These include the shape and color of symbols meant to convey information about hazardous risks. For instance, a red diamond-shaped symbol with a drawing of a flame on it signifies a chemical that it flammable. The design of this GHS pictogram is such that the risk becomes immediately apparent at first glance. Many chemical manufacturers are now seeing an increased need for a color barcode label printing solution to meet these evolving global regulations.

While global labeling requirements will always be a driver for color label printing, Loftware's recent 2016 Top 5 Trends survey showed that, 75% of respondents have customer specific labeling requirements. Results also showed that there was a 44% increase from 2015 for customer's requiring adherence to branding standards. With customer specific labeling requirements on the rise the need for efficient color label printing is a necessity.

Enterprise Labeling Solutions can help. Loftware Spectrum not only allows users to print any label containing dynamic and fixed text, shapes and images, but also supports native color label printing. This reduces the need for pre-printed label stock, while improving efficiency.