When it comes to managing complex packaging artwork and product lifecycles there
The cost of getting products to market has never been higher. Poorly organized review and approval processes and inefficient project management often cause significant delays in delivering packaging artwork that is required to go to market. Inefficient processes, poor stakeholder visibility and difficulty ensuring that mission-critical tasks are promptly addressed can make the artwork creation and approval process a source of risk rather than an enabler to improved time to market.
When it comes to Artwork Management and managing new product lifecycles, there are many pieces of content involved in producing a final product. This can include images, legal and marketing pack copy, phrases, regulatory information, translations, barcodes, logos and more. Unfortunately, without an efficient workflow process and a central repository for managing important assets, it’s difficult to determine which version is the most current, and it becomes increasingly difficult to manage changes and provide access to final, approved content.
Managing control of content used in packaging artwork is critical to meeting deadlines, ensuring compliance and enforcing brand consistency. Unfortunately, without an efficient, standardized process that enables users to leverage a source of truth and ensure consistent content and data, there is lack of control and the omnipresent risk of error.
Tracking a complex artwork process can be difficult. However, it’s important to find the time necessary for collecting data because it has a direct effect on resource and capacity planning. Being able to track, report and measure performance can be challenging. However, it is critical to enable visibility throughout your entire end-to-end product lifecycle and to identify any bottlenecks, issues and process inefficiencies.