Companies in a wide array of industries including pharmaceuticals, medical device, retail, consumer products and others are under increasing pressure to manage the packaging artwork processes more efficiently and in less time. Leading companies need a powerful, user-friendly, cloud-based platform that streamlines the packaging lifecycle process. Companies in regulated environments also need to track printed artwork and packaging material from change request through the approval process.
Staying on top of everything during the entire lifecycle of a project is challenging. Artwork management solutions help drive continuous improvement and control projects while anticipating typical challenges and delays. Look for a platform that lets you evaluate projects according to complexity, risk, profitability and current goals. Equally important is providing real-time access on project status for all your stakeholders.
With so many users and teams contributing content to artwork, it's important to have an orderly process that ensures the correct copy and images are used. Artwork management should be highly configurable and allow you to replicate your way of working, providing easier and more efficient project management for complex processes. Look for capabilities that improve coordination with both internal and external suppliers to reduce errors and delays when localizing for different markets.
Artwork management should enable high-resolution graphic artwork, labeling, web and video content to be viewed at the same resolution in real time, regardless of connection speed. The right solution will allow you to record all changes, annotations and approval/rejection decisions by user, task and date/timestamp. Other value-add features to look for include full audit history of annotations, approvals and rejections for extensive KPI analysis, along with the ability to to automatically compare versions and highlight the differences.
Imagine if you could eliminate the need to search multiple, disparate sources for data, artworks and assets. The right artwork management solution ensures that all approved versions of artwork and supporting documentation (product information, cutter guides and imagery) are stored, managed and accessed easily through one central digital asset library. It also lets you store any file type and attach it to relevant projects so the correct data and assets are used throughout the process. Artwork management should also record all version history; see who changed what and when.
As you expand business and enter new markets, text translation for artwork can be a costly endeavor. Today's artwork management solutions offer a library of common phrases, in any language, for multi-lingual copy requirements. You can leverage workflow between stakeholders involved in the translation process while ensuring that only the latest, approved phrases are used in pack copy.
It's hard to keep pace with ever-changing regulations when working on projects. Ideally, artwork management should automatically keep a permanent record of the entire process including all approval points, status, dates and users associated with any critical path. At the same time, you should be able to monitor performance and streamline processes across internal departments, supply chain partners and customers.
A solution is only effective if it's easy to deploy and use. Look for centralized artwork management that eliminates the need for long, costly implementations and ensures that all users can embrace it with a simple, intuitive interface. This allows internal teams and partners to complete tasks without having to navigate multiple screens and windows. When you can centralize project information, you improve efficiency while reducing errors.
Managing spreadsheets or separate databases is time-consuming and error prone. Instead, look for solutions with real-time dashboards and analysis on all activity related to your projects. You can gain instant visibility of the status of campaigns, plus drill down for detail on each stage of the critical path. Track KPIs to plan resources across a campaign or project while removing bottlenecks and adeptly managing through peaks and valleys of activity.
Look for artwork management that's delivered as a SaaS (Software as a Service) – so you only need regular internet access to start realizing its benefits. There are no servers to install, no installation, no IT infrastructure required. The right providers take care of all the infrastructure and ensure that your data is held securely and backed up across a reliable network infrastructure.